"DIASPORA JEWS ARE FLOCKING TO BUY REAL ESTATE IN ISRAEL"

In the stormy wake of the Israel-Hamas war, there has been a 60 percent rise in anti-Semitic incidents globally, with Jews in Europe and the US facing increased hostility. One clear response from Diaspora Jews to this surge in anti-Semitism is a growing interest in buying real estate in Israel. Mother and son, Liora and Amir Davidson, are real estate consultants whose specialty is brokering luxury properties in Israel and particularly in Caesarea. "The war has had a massive impact on interest in purchasing Real Estate in Israel and the significance of a strong social media presence in property marketing," says Amir. "We're witnessing a historic trend of investing in properties in Israel."

"Despite the conflict, Jews believe that Israel is the safest place for them, and they want to have their own home here should they choose to immigrate. Owning property in the Holy Land is not a new trend among Diaspora Jews, but since the outbreak of this war, Diaspora Jews have flooded Israel's real estate market."

Doing things differently

Liora and Amir founded and manage the Davidson Real Estate brokerage in Israel. Amir was born in Boston, and Liora started life in Israel but lived for many years in the United States, where she worked in real estate. They settled in Israel 13 years ago, and, for the past five years, have been managing their prestigious and exclusive real estate brokerage. The listings in their impressive portfolio are among Israel's most luxurious properties. Upon returning from the US, Liora felt that the standards in Israel's brokerage industry were low and decided to make a difference. "Amir and I aim to provide the same high level of service as abroad," she says. "In the US, a broker's word is their bond, and professional integrity is paramount. When I returned to Israel and was buying a property, I was shocked by the low professional level. I knew then that if I did things differently and provided top-quality service, I would succeed. That's why we never compromise on our high standard of service".

A unique presence on social networks

The presence of Davidson Real Estate on social networks is among the agency's most unique features. This is the domain of Amir, who has a BA in Business Administration from Reichman University in Herzliya and is a veteran of the IDF's Elite Intelligence Corps - Unit 8200. His innovations in property marketing and use of social networks are the outcome, he says, of his upbringing, military service and formal education. He produces short videos, dubbed in English, which consistently go viral on social media, garnering millions of views around the world. These videos attract enormous interest and recognition from both Israeli and international audiences.

"We invest a great deal of time and resources in creating and producing these promotional videos, to show that our agency is different, and to meet international content creation standards," he says. "The intense planning and strategy behind each video are reflected in the results. Our exposure on social networks has branded us as Israel's luxury real estate agency and has attracted a significant number of international clients who have purchased luxury properties worth tens of millions of shekels in Israel without being here physically to view them. It is clear that our top tier marketing coupled with our high standards of service help build a strong level of trust among our clients, and have enabled the notable success of our brokerage."

Changing Israel's brokerage industry

According to Liora, What sets Davidson Real Estate apart from other brokerage agencies is the comprehensive service they provide. "Our service extends far beyond brokerage," says Liora. We connect our clients with excellent and reliable professionals in whatever field they need, and we provide property management services at the level of a six-star hotel. This includes fully furnishing the property if requested, giving the client a sense of coming home and complete satisfaction with their purchase in Israel. Our clients give very warm recommendation of us and this creates a powerful circle of trust".

What else do you do differently?

"One thing, as my mother pointed out, is a level of service not commonly seen in Israel," says Amir. "The majority of our clients come from the US. We collect them from their hotels, and assist with whatever they need. Another is that, contrary to common practice in Israeli brokerage, we openly advertise property prices. I see this as an important step to changing the local industry into one run by reliable and respected professionals."

In another break with tradition, Amir travels to the US every few months to meet with Jewish communities there. "I introduce them to our properties in Caesarea and throughout Israel, and even urge them to make Aliyah," he says. "Encouraging Aliyah is not just a business goal, it's a personal mission. These are strong, affluent populations that strengthen Israeli society and bolster the Israeli economy by bringing in foreign currency. This mission drives my motivation to excel and ensures that our work at Davidson Real Estate continues to make a profound impact."

Contact Davidson Real Estate:
Amir Davidson: +972-52-326-4299
Liora Davidson: +972-52-484-3326
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