We all sleep for around a third of our lives. This time is vital to physical and mental recovery, but it is also the most significant period for skin healing and rejuvenation. While we sleep, the skin restores itself and synthesizes collagen and elastin, the main fibers that influence skin strength and elasticity. But the skin can only do so much by itself, especially when normal bedding actively aggravates skin concerns, while also harming sleep quality.
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In 2015, Israeli entrepreneur Galia Hirsch asked herself, “How can we maximize skin wellbeing by transforming those ‘lost’ sleep hours into productive skincare time?” The answer led to the launch of ONYX Radiance, a pioneering luxury brand that is redefining how people use textiles around the globe.
The Science of Beauty Sleep
As the largest organ in the human body, the skin is a powerful conduit for beneficial minerals. These minerals have been used to cleanse and purify the skin for thousands of years, but their true antibacterial powers have only recently begun to be recognized in the realm of modern medicine.
The ONYX Radiance team’s in-depth R&D process led them to find and develop innovative new fabric production technologies that would allow textiles to be infused with the remarkable renewing powers of natural minerals.
This resulted in the launch of two bestselling bedroom products – the Therapeutic Zinc-Infused Pillowcase, designed to target skin conditions such as acne, seborrhea, atopic dermatitis, eczema etc., and show results in as little as two weeks, and the Lunar Beauty Silver-Infused Anti–Aging Pillowcase, offering optimal anti-aging results through a slow-release process that offers visible improvements in 1-3 months.
Crucially, ONYX Radiance’s smart textiles release zinc or silver ions while you sleep, treating a variety of skin concerns without requiring costly clinic visits or complex skincare routines. All you need to do is exactly what you would be doing normally, while also enjoying the deluxe feel of 100% elite combed cotton sateen against your cheek.
Transforming Complexions – and Lives
Working without the benefit of a major international brand name or limitless resources, the ONYX Radiance team opted for a grass-roots campaign that targeted skincare opinion leaders on a local level: cosmeticians.
“On the one hand, cosmeticians are the exact audience we wanted to reach,” Galia Hirsch explains. “On the other, they are also very difficult to impress – they are experts in their field and have seen every innovation under the sun. They have a reputation to uphold to their own clients and it’s a reputation based on actual visible results, not glitzy marketing. Once they started to use and recommend ONYX Radiance products, I knew we had passed a vital milestone.”
ONYX Radiance smart textiles are infused with unique complexes that include “natural antibiotics” like silver and zinc ions. These are known to eliminate harmful micro-organisms like bacteria, fungi, and viruses, and thereby alleviate the symptoms of many common skin conditions, such as acne, dermatitis/eczema, psoriasis, and seborrhea. The ONYX Radiance team expected positive customer responses related to clearer skin, but the feedback they received went far beyond those expectations.
Galia Hirsch: “We were both surprised and delighted by the reactions. Many people with sensitive skin and various skin conditions are not catered to by mainstream beauty brands, and consumers in general are more aware of health issues than ever before. We were flooded with comments about how our pillowcases had changed their lives.”
It wasn’t just improved skin appearance. Customers were also reporting improved sleep quality and relief from many other issues, including migraines, allergies, hot flashes, snoring, and even hair loss. Against the backdrop of the COVID era and growing awareness of “clean sleeping,” ONYX Radiance pillowcases became must-have products, ensuring a clean, sterile sleep environment even when traveling.
For the first time, consumers are able to significantly improve their quality of life, not simply through proper nutrition and an active lifestyle, but by embracing innovative mineral-infused textiles.
The ONYX Radiance Revolution Continues
The early successes of ONYX Radiance pillowcases have led to greater interest in the brand’s breakthrough smart textiles from both consumers and the healthcare field, based largely on positive word of mouth from customers.
Clinical trials are now underway at Tel Aviv Sourasky Medical Center to examine the effect of the Therapeutic Zinc-Infused Pillowcase on patients with acne. These trials are being conducted by Dr. Ofir Artzi, Head of the Center for Aesthetic Dermatology and an internationally renowned expert. The results are expected to be published later this year.
ONYX Radiance has also expanded its product line to meet consumer demand for smart textiles in various areas of life, including the Zinc Therapeutic T-Shirt to relieve skin blemishes and neutralize odors, Zinc Therapeutic Headwrap to soothe an itchy, flaky scalp and prevent hair loss by strengthening roots, and the Zinc Therapeutic Face Mask to prevent “maskne” and other concerns. The special Silver Ion Anti-Viral Face Mask is 99.99% efficient in eliminating coronavirus while caring for the skin. Additional products are now in the advanced development stages.
ONYX Radiance products are available worldwide through Amazon and other online retailers, as well as via the brand’s own website and at many cosmetology clinics across Israel. Yet, despite this success, the ONYX Radiance team are already looking toward their next goal: raising global awareness of smart textiles and bringing them into every household.
“These next-generation antibacterial fabrics can genuinely change lives,” comments Galia Hirsch. “Our customer testimonials are evidence of the incredible results that can be achieved. At ONYX Radiance, we see our products as the start of a complete revolution in how we think about beauty and wellness.”
Visit the ONYX Radiance website for more information >>
partnered with Onyx Radiance
