Walk into "Under 1000" and Israel unfolds across the walls. Thousands of works by artists of all ages and backgrounds give form to pain and politics, love and humor, memory and joy. Together, they create what the founders call "a microcosm of Israeli art." Somewhere among them, one work may become deeply personal. "People are moved by a piece and take it home," says Eli Edri, Curatorial Director. "It becomes part of their story."
Art Without the Intimidation
Founded more than 12 years ago, the gallery set out to make Israeli art accessible and give promising creators a platform alongside established names. Its accessible prices and open atmosphere encourage visitors to ask questions, hear the story behind a work and choose intuitively. "We don't just sell an image," says Israel Peretz, CTO. "We tell its story and help people understand the emotion behind it."
Backing Artists Before They Are Famous
For artists, recognition often comes only after years of exposure and reputation-building, leaving many without the platform they need to begin. "Under 1000" offers a different starting point, by sharing promising artists' stories, introducing them to new audiences and helping them build a professional future. "We always say that people should buy art from living artists," says Edri. "They deserve the stage and the opportunity now."
Connecting Through Art
The need to give artists exposure and a way to earn a living became even more urgent during the pandemic and the war, when art moved down household priorities and the sector came under growing pressure. "Under 1000," which operated five locations before the pandemic, rebuilt online after those spaces closed, opening Israeli art to audiences worldwide.
Leading the gallery's international growth is Eliad Yahalom, CEO. "During the hardest periods, approximately 80 percent of buyers came from overseas," he says. "They connected with the artists' stories and found in each purchase a direct way to support Israeli creativity."
For many, that connection became deeply personal. A work could carry a piece of Israel home: a landscape, a memory or the story of its creator. Original art is also increasingly chosen for weddings, holidays and milestones, becoming part of a family's story and gathering meaning over time.
Beyond the Gallery Walls
The mission extends beyond sales. Through partnerships with cultural institutions, "Under 1000" plans to make art accessible, by bringing it into unexpected public spaces. A separate initiative connects art and the sea with bereaved families from the Nova community, exploring creativity as a path toward remembrance and healing.
Technology Meets Intuition
Using state-of-the-art technology, visitors can search the platform in natural language, explore styles with AI-supported tools and upload a room photograph to find suitable works. International delivery makes the collection available worldwide.
For anyone visiting Israel, an in-person visit adds another dimension: exploring the collection up close and experiencing the moment a work unexpectedly stops them in their tracks. It is an encounter with Israel beyond the headlines, seen through the eyes of those creating here.
Whether discovered in the gallery or online, each work creates a two-way connection: a piece of Israeli life enters a new home, while an Israeli artist receives support to create what comes next.
Address: 60 Abarbanel Street, Florentin, Tel Aviv
www.under1000.com/en-US
Worldwide shipping available
Partnered with Under 1000
