TravelTech in Times of War: Bridgify

In recent years, with its innovative platform, Bridgify has become a leading player in worldwide experiences and attractions. The AI-based platform enables credit card companies, banks, insurance companies, loyalty clubs, and travel companies to offer their customers a fully branded and user friendly white label with a vast array of exclusive benefits and services worldwide. Bridgify makes millions of experiences accessible abroad, from event tickets, special tours, and experiences to comprehensive travel packages—all at attractive prices, in the customer's language, together with price comparison and personalized trip planning with advanced recommendations.

Bridgify was founded by Amit Shamni and Yaniv Green in 2019 out of a personal need as travelers. They encountered difficulties booking attractions and activities quickly and conveniently because of the proliferation of websites, complex price comparisons, and unfamiliar providers. This insight led them to create a unified, advanced platform where millions of experiences around the world can be easily found, in various languages, along with personalization options and advanced AI-based trip planning features.

According to Bridgify, several industries have shown great interest in the product, and today their platform is already integrated into leading companies in the Israeli market.

"Our company partners with industry leaders to unlock strategic revenue streams that not only strengthen customer loyalty but also boost foreign exchange transactions," says Amit Shamni, CEO and co-founder.

2024: Challenges, courage, and opportunities
From October 7 to this day, Shamni and Green have been called to serve in the IDF and didn't hesitate for a moment despite the missed opportunities and bad timing for the company. Like many others, they were drafted under emergency orders and spent months at the heart of the fighting in Gaza. In the face of the challenges, the two decided to make a bold decision that turned out to benefit them later.

Despite their unavailability, they chose to stay with the plan for significant expansion of the company, which included hiring new staff and continuing to develop the platform. The goal was to upgrade and expand the technology and products, alongside closing deals with new clients both locally and globally, providing exceptional experiences for travelers at the best prices worldwide.

During the war, when international tourism was slow, the company took the opportunity to invest in infrastructure and upgrade the user experience. Through focused efforts, the R&D team worked on projects that improved the product and adapted it to the changing market. It wasn't easy, but the results were impressive: despite the challenges, Bridgify closed deals with some of the largest companies in the industry and launched a new product, originally planned for 2025, in just one month.

Global growth on the horizon
Currently, Bridgify is in the midst of a fundraising round aimed at entering international markets, thanks to its tremendous success in the Israeli market, which strengthened its decision to tap into the potential of other markets. With its unique platform, Bridgify offers loyalty based and travel companies new ways to increase foreign currency transactions and provide added value to their customers.

"Despite the many reserve duties, we are proud to say that 2024 will be our best year yet as far as our progress on the way to becoming a major player globally," says Shamni. "This year has required a great deal of courage from us, both in making business decisions and in the war zone. We took risks, and we're happy to start reaping the rewards while serving our country."

Bridgify continues to lead with innovation and breakthroughs in the domain of experiences, aiming to expand its presence into global markets and offer its advanced product to a wider audience.

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In collaboration with Bridgify