What Does the Growth Engine of Leading Companies Look Like in 2024?

It is difficult to argue with the next sentence. The online space has long become the main arena for startups and companies. The truth is, almost no matter what sector you come from or the scope of your company's activity, an online presence through digital assets is a must-have for maximizing profits and realizing your business goals. This requires the investment of resources and energy over time. After we have internalized these insights, there comes a moment when we settle on software development and set up a website or a dedicated application. This is undoubtedly one of the crucial stages that will affect business results for years to come. Yet, quite a few companies and startups fall short precisely at this formative moment, which according to some may determine their fate.

"There are a number of errors common in the worlds of the Internet and applications. Becoming familiar with them can save companies a lot of time and great financial costs," says Ido Yaakov, co-founder and CEO of Omnis, a data-based technological software house specializing in providing advanced end-to-end technological solutions for leading companies in Israel.

"Even before the specification of an application, software, or website begins, the main error lies in the absence of clear goals. Companies sometimes embark on a project without a clear goal or a defined target audience. Such a lack of direction may lead to inefficiency and incompatibility with the needs of potential users who are intended to work with the relevant interface. There is also a tendency traceable in quite a few companies to prefer design and aesthetics over user experience. It's true that a visually appealing design is a layer that may help extend the time surfers stay on the site, but without paying maximum attention to functionality and focusing on business goals, the site may fail to achieve the purpose for which it was originally established," he says.

According to Ido, this is only the tip of the iceberg, since there are several other factors that must be considered when embarking on a technological project. "A major problem that we often witness stems from the lack of appropriate preparations for future growth. This results in substantial difficulties in implementing the necessary changes in the future. In the more severe cases, this may require redesigning and reprogramming the technological project or moving to another platform." And that's not all. Ido notes that "since most of us are used to working on a computer, when we plan to set up a system or website, the tendency is usually to plan the visibility and functionality of a PC version first. But we must not forget that in 2024 most of the traffic comes from mobile, so the need for responsiveness is obvious. Hence the professional term 'mobile first,' according to which it is better to plan the most important functions for the mobile and only then expand to the PC version. In addition, we are currently witnessing a very interesting trend in the world of applications. You no longer need a separate development team for iOS and Android devices. You can use an integrated development team that knows one infrastructure and knows how to adapt the product to both platforms while writing code for one project."

The end justifies the means

Undaunted by the many challenges pervading the Internet, Omnis has logged tremendous achievements in the past seven years. It was founded by Ido Yaakov and Ron Gilad, both of whom have extensive experience in the high-tech worlds in general, including digital and technological project management and specialization in UI/UX. From the very beginning, Omnis set a clear goal for itself: to think differently and turn the world of software and digitization into a business leverage tool for the companies for which it develops advanced technologies, alongside ensuring an optimal and intuitive user experience. "We look at the customer holistically," Ido explains. "The aspiration is to go a long way with the customer, step by step, and to carry out end-to-end technological projects together, from the specification stage, through design, integration of technologies at the forefront of innovation, and of course up to ongoing guidance on the most complex projects, which require interfacing with various data-based systems with a long-term vision." As an advanced software house with branches in Haifa and Kfar Saba, Omnis offers a package of technological developments, including front-end and back-end development, QA, project, and product management. Moreover, it is considered one of Israel's leading software houses, working with leading companies and bodies such as the Electra Consumer Products Group, the Davidson Institute of Science Education (Weizmann Institute), ESIL, Bazan partners EDF and Johnson Matthey, and more to come.

When asked what distinguishes Omnis from its colleagues on the Internet, Ido answers unequivocally: "We don't compare ourselves to others. Our goal is first and foremost to serve the business goals of our customers. This means providing them with custom-tailored results, with an emphasis on researching the target audience and the customer market. From the moment the users dive into their website or app, our job is to make every effort to get them to perform the action for which they came in the first place."

What do you mean?

"Omnis was born from observing the client's business orientation. We develop websites and applications designed to create a convenient and high-quality platform for business activity, to serve as a source of income from a digital asset for customers in the long term. It starts with a careful exploration of the user experience that goes down to the smallest details. This means that the colors or fonts for the site are not chosen according to a current trend but are customized to the needs and mindset of the surfers, who are the ones who will use it."

An example of such a process occurred recently with the launch of a website on which the Omnis team worked for an entire year, which included building a platform that connected teachers and scientists for a well-known and large institution, and that aspired to "take the students out of the classroom" in an experiential way. "The great excitement is to see how the client we worked closely with continues to express trust in us and uses our services to continue adapting the site and the project, this time based on real data," says Ido.

And what about the future? Omnis is not resting. As a leading software house, it is already carrying out a series of technological developments for customers overseas, in Europe and the United States. Their goal is to establish its position as a global company that provides creative software solutions and an uncompromising, high-quality user experience.

Haifa branch: Pal-Yam 2, 6th floor

Kfar Saba branch: Atir Yeda 1, Building A, 7th floor

In association with Omnis