Mobi: The Brain Behind Smart City Traffic
Imagine a futuristic control center, where electronic eyes scan the city streets, analyze traffic flow, and guide commuters safely and quickly to their destination. This is not some futuristic dream, this is how Mobi TMaaS (Traffic Management as a Service) "conducts an orchestra" of roads and leads a new vision

Mobi TMaaS, a groundbreaking system based on artificial intelligence, is not just a navigation application for the individual car like Waze or Google Maps. Rather, it is a turnkey bankable SaaS solution for managing all city traffic, individual commuters, light rail, buses, and pedestrians. This system has been selected by both the Israeli Innovation Authority and Israel's Ministry of Transportation to lead the digital revolution in the Israeli transportation sector. Soon, the system will be implemented in Jerusalem Metropolitan Area, and will serve as the "brain" of smart city infrastructure being deployed in one of the world's oldest cities.
Managing an orchestra of road traffic:
Mobi TMaaS collects information from all possible traffic sources – cameras, sensors, traffic lights, navigation apps, and even the location data from mobile phones. It analyzes real time information, identifies patterns, and provides smart solutions for all road users, cars, buses, pedestrians, cyclists, and those commuters riding trains and light rail
Rush Hour:
Mobi TMaaS detects unusual traffic congestion on the Red Line corridor of the light rail system. It updates public transportation schedules and provides alerts to private drivers about potential traffic congestion on their route. The system prioritizes alternative routes that can save time for everyone.
Noon:
Mobi TMaaS analyzes traffic data and identifies that there is a shortage in bus lines in a remote neighborhood. The system alerts public transportation managers and recommends adding a new line or increasing the frequency of existing lines, to ensure that the entire population enjoys convenient and equal access to transportation.
Evening:
Normal traffic congestion occurs during a major sporting event taking place at the local sports stadium. Mobi TMaaS efficiently routes traffic flow to the stadium, taking into account the needs of pedestrians, cyclists, and public transport passengers. Suddenly, a serious accident occurs at a central intersection. Mobi TMaaS detects the accident in real time, alerts first responders and redirects traffic to alternative routes. Mobi TMaaS - the brain of the smart city, operates 24/7 to ensure smooth, safe, and efficient traffic flow for everyone.
"This is not just another traffic management system," says Dov Ganor, CEO of Mobi and former monetization director to Waze. "We are building an entire ecosystem that optimizes the capabilities of existing infrastructure and will change the way people live, give them more free time, and improve their quality of life."
Mobi was founded by a team of experts with extensive experience in the fields of artificial intelligence, traffic management and business development. Among them are Dov Ganor himself, Prof. Moshe Ben Bassat, an artificial intelligence expert, and Dr. Israel Feldman, an expert in data science in the mobility sector.
Mobi brings to Israel an innovative Generative Artificial Intelligence (GenAI) technology for traffic management, following successful implementation of their system which has already been operating successfully in the USA, including managing the traffic for a recent Superbowl in Atlanta.
"Through a unique combination of machine learning algorithms and traffic management models, TMaaS AI supports traffic managers by automating and optimizing decisions to improve traffic flow," says Prof. Moshe BenBassat, an artificial intelligence pioneer and co-founder of Mobi.
In collaboration with Mobi TMaaS