Tova Dekkers – ProperTLV: Boutique Agency for Personalized Apartments

The apartment search in Tel Aviv is a complex and often lengthy process. Many apartment seekers use real estate websites and social media, but some buyers are interested in acquiring property in a specific neighborhood or complex in the city, or apartments with unique features such as garden apartments, penthouses or units with a special character in buildings slated for preservation. ProperTLV is a Tel Aviv boutique real estate agency that specializes in exactly that, offering personalized service and search. The agency offers a variety of apartments for sale and rent, personally tailored to clients' preferences and budget.

ProperTLV is managed and owned by Tova Dekkers, an experienced and dynamic real estate agent. Her dedicated, all-female team includes three other experienced agents and a professional marketing manager.
"I founded the agency 17 years ago, with the goal of helping Israelis and foreign residents find the apartment they've always dreamed of in Tel Aviv, with professional and personalized guidance. I know how to tailor the apartment and deal that's right for each client," says Dekkers, "I grew up with a father who was in the real estate business, I studied business administration, traveled the world and lived for periods in New York and Japan.

"When I returned to Israel, I decided that I wanted to work in real estate, with people from around the world. At first, I helped friends from abroad find apartments in Tel Aviv and later I founded the agency. That's how I met my Dutch husband, while looking for an apartment for him".

Personal Service in Four Languages

ProperTLV offers top-quality properties in Tel Aviv, and specializes in providing solutions for clients with specific preferences regarding the apartment's location and style, as well as assisting foreign residents, new immigrants and diplomats, alongside Israeli clients. "We provide professional and personal service in Hebrew, English, Russian and Dutch", says Dekkers, "Many of our clients are foreign residents and new immigrants, mainly from Europe, Russia, Canada, the United States, Australia and South Africa who are interested in property in Tel Aviv, and senior professionals from abroad such as engineers and diplomats.
"We also work with many Israelis, including returning clients and those who are referred through their friends' recommendations. At the moment, there is growing interest in buying apartments in the city from Diaspora Jews, who want to take advantage of the relative stability in prices, and hope to benefit later from their expected increase after the war. Another factor in the growing interest now is the wave of antisemitism that Jews are facing in many countries".

ProperTLV works with high-quality apartments of various sizes in Tel Aviv's most desirable neighborhoods. "We offer customized properties in Tel Aviv, including in sought-after areas like Jaffa, Neve Tzedek, Florentine, the city center and the old north. We also locate properties for clients in neighborhoods beyond the Yarkon, in Ramat Aviv and Herzliya," says Dekkers.

"Our properties have different architectural styles, sizes and locations, but they are all of very high standard", Dekkers adds, "For example, in Jaffa, we have listings for gorgeous apartments in complexes such as Andromeda, Noga and the Flea Market. In the heart of the city center, we offer new apartments alongside those with unique character in preserved buildings, including in the Rothschild Boulevard and Sheinkin areas. Since we are based in the old north of the city, an area which is a major part of my life, we also have excellent options in that area, including garden apartments, penthouses and more compact units."

From Finding the Property to Designing the Home

Clients looking for an apartment in Tel Aviv who contact ProperTLV enjoy – from the very first moment – gets personal attention and professional, dedicated service tailored to their preferences and budget. "After the client contacts us, we have an initial conversation during which they describe to us what is important to them in a property, the type, location and budget," says Dekkers.

"Then we conduct a careful search and provide them with listings for potential apartments that are tailored to their needs", she explains, "all of this can also be done remotely if the client lives abroad. Of course, if the client is in Israel, they are invited to our office. After the client expresses interest in a specific property, we organize visits to the apartment and accompany them until we find the right property."

Property owners working with ProperTLV also enjoy the same professional and dedicated service that is provided to apartment seekers. "We handle property sales for many owners, some of whom are long-time clients we have worked with us to rent out their homes over the years. After the owners contact us, we schedule a meeting and visit the apartment to get an impression of it and take photos.

"We discuss their goals and assess the property's market value. After the apartment owners sign an exclusive representation and marketing, agreement, we prepare a floor plan for the apartment, including its exact size and layout. This plan, along with coordinating expectations and assessing the value of the property, helps us decide how to market the property to the satisfaction of its owners".

ProperTLV also offers interior design consulting and guidance for their clients. "We provide buyers with interior design services, through collaboration with talented designers, at a fair and reasonable cost. That way, we can continue to support our clients with the help of selecting furniture and decorating, accompanying them or even going to furniture stores", explains Dekkers, "By helping them design and furnish the apartment according to their style and budget, we save them time and hassle."

High-Quality Rental Apartments

The agency also maintains a diverse selection of rental apartments for Israelis, foreign residents staying for extended periods in Tel Aviv, and employees of embassies and international companies. "We have a range of quality apartments for rent, from compact and well-maintained units to houses suitable for families with children. These are rentals at market prices, which are personally tailored to the tenants preferences and budget, in desirable and attractive locations," adds Dekkers.

ProperTLV offers clients professional, caring and personalized service, and accompanies them throughout the process until they find the ideal property. "We are a boutique and unique real estate agency – we aren't trying to imitate others but do our best to provide genuinely personal service. We work together as a harmonious and thorough team", says Dekkers, "It brings us so much joy to make our clients dreams come true and find them the right home. The greatest satisfaction for me is seeing an excited and satisfied client when we find the right apartment for them".

ProperTLV
Phone: 0546270099
Address: 83 Ben Yehuda, Tel Aviv
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in collaboration with ProperTLV