The Innovative System That Returns Lost Revenues to Hospitals

Only 48% of medical equipment used in operating rooms is properly documented in the patient file. This figure, which seems almost inconceivable in an era of advanced medicine, represents a problem that costs the healthcare system billions of dollars a year.

"Operating rooms are the hospitals' profit centers, running billions of dollars—but are managed using old-fashioned methods," says Shlomo Matityaho, founder and CEO of IDENTI.

Matityaho points to a disturbing gap between medical technological advances and outdated logistical processes. "While doctors perform complex surgeries with the help of robots, the surgical implants that are implanted in the patient are still managed using stickers and manual records." The result, he says, is lost revenues, wasted resources, and in some cases—even risks to human life.

IDENTI has developed a set of smart AI-based automation solutions protected by seven patents that can manage any type of medical inventory—from surgical implants to narcotics—without relying on medical staff.

At the heart of IDENTI's innovation is the Snap&Go system, an image-processing-based solution that automatically charges each medical implant in real-time. "The system not only saves valuable time for the medical team but also ensures maximum accuracy in billing, preventing tens of millions of dollars in lost revenues annually," emphasizes Matityaho. "IDENTI is set to revolutionize revenue cycle management for high-cost implants and redefine inventory technology."

Hospitals in the United States face a significant challenge: missing payments from private insurance companies and government programs—data blind spots. Manual management of implants in operating rooms causes errors and omissions, leading to claim rejections, partial charges, and significant revenue losses that harm the financial and operational stability of medical institutions.

Snap&Go is a fully automated system for managing and documenting surgical implants with no need for human assistance. Using a combination of artificial intelligence, image processing, and advanced sensors, the system identifies each medical item, links it directly to the surgery or treatment, and transmits the data immediately to the medical record and hospital systems.

How is this actually done in the wards and operating rooms?

"The medical staff focuses on what they need to do—treat patients. Instead of wasting time on documentation and tracking equipment, the system does it for them. This frees up about 30% of the time they would otherwise invest in administrative work. In addition to identifying items, the system also alerts for expiration dates, tracks inventory in real-time, and interfaces directly with the hospital's computer systems," replies Matityaho.

This sounds almost obvious. How is it possible that they didn't do or think about it before?

"There are other solutions, but the significant difference is complete autonomy. While other solutions rely on traditional methods such as barcodes or manual entry into inventory software, we provide a fully automated solution with 99% accuracy in identifying and documenting items, ensuring that the hospital doesn't miss out on any revenue."

International Perspective

In Israel, IDENTI's systems are already operating in all major hospitals. The impact is clear: hospital management has full transparency in operating rooms and can now manage any type of medical inventory accurately, cost-effectively, and without additional burden on the medical staff.

The success in the local market led the company to its next step—moving into the American market, where the potential is enormous: more than 6,000 hospitals and about 12,000 ambulatory centers operate in the U.S., compared to about 40 in Israel. However, the move to the U.S. poses new challenges.

Therefore, Lisa Miller was recruited. She has years of experience managing financial processes in the healthcare sector and previously led a successful exit for analytical software that improved hospital profitability. Miller understands the gaps between the clinical and financial sides of hospitals and how advanced technology translates into measurable profits. Her joining IDENTI is a significant boost to the company's U.S. operations. "In the U.S.," Miller explains, "the main difference is in the payment system—every treatment must be reimbursed by insurance companies, and without accurate documentation, hospitals lose millions of dollars a year."

How does your system help American hospitals prevent financial losses?

"In the U.S., every medical item must be properly documented and categorized so that the hospital to receive reimbursement from insurance companies. If there is no accurate documentation, the hospital simply does not receive reimbursement for the equipment used. Our system ensures that the records are complete, without deficiencies and errors - which means higher revenues for the medical institution," explains Miller.

IDENTI's significant breakthrough in the American market came with the signing of a contract with Mayo Clinic, one of the world's leading medical institutions. Matityaho defines the contract as a "game changer" in the company's history, and Miller emphasizes how significant it is.

"There are companies that have been operating in the U.S. for decades and have never been able to enter Mayo Clinic," she says. "The fact that they chose us after a thorough review process indicates that they trust our technology."

Take us to the moment when you realized they were truly ready to go with you.

"Mayo Clinic examines every detail, from cyber security to integration with existing systems, and their bar of requirements is among the highest in the industry. What worked for us was the ability to prove real results. When they saw that the system really works completely autonomously, they understood the value. This is an extraordinary achievement. Such processes usually last about three years, but the contract with us was signed after 9 months," emphasizes Miller.

IDENTI has also signed a strategic partnership agreement with Medline, a medical device giant estimated to have over $20 billion in annual revenue. "Medline approached us because they were looking for a technology partner with a proven track record," notes Miller. "Medline doesn't easily choose partners, and the fact that they chose us speaks for itself: IDENTI's innovative technology can revolutionize the medical industry in the United States."

What does this partnership mean for IDENTI?

Miller: "Medline serves approximately 4,000 hospitals in the U.S., so when they recommend a solution to streamline processes, hospitals listen. They see us as long-term partners that help hospitals maximize revenues and prevent losses."

The move to automated medical inventory management generates significant savings for healthcare systems, but until recently it was difficult to quantify the exact impact. "Today, with data from hospitals already using our technology, you can clearly see the financial value," adds Matityaho.

How do you measure the economic impact of the system?

Matityaho: "Efficiency occurs on three levels. The first is clinical - IDENTI's systems alert and prevent the use of expired or recalled products or drugs, thus helping a hospital protect patient safety. In the U.S., there are strict safety regulations, and failure to comply with them has significant consequences. The second level is inventory reduction - hospitals can significantly reduce the amount of equipment they hold because they have an accurate inventory real time status. And the third, perhaps the most significant, is an improvement in revenue cycle and collection of payments from insurance companies thanks to accurate documentation."

Can you quantify the savings?

"An average American hospital loses about $10.2 million a year just from inefficient inventory management. Hospitals hold millions of dollars worth of medical inventory, and every percentage savings in inventory management can add up to significant savings. Our system allows them to reduce inventory by an average of 25%, while maintaining full availability of the required equipment."

In addition, Matityaho emphasizes: "The industry standard indicates a loss of 1% of a hospital's net revenue. Therefore, the real savings are in improving billing processes. When the system records every item used, hospitals can ensure accurate insurance claims and receive full reimbursements."

After establishing its position in Israel and successfully entering the American market, IDENTI is preparing for the next stage.

"Our vision is to make technology a global standard. Just as no one today imagines a supermarket without a computerized cash register, same should be in hospitals - manual management of medical equipment will become a thing of the past."

What will the future operating room look like?

Miller: "We see an increasing AI integration. The system will not only record equipment usage, but will become a smart predictive tool that will identify needs in advance, warn of shortages and recommend inventory adjustments – before the medical staff even thinks about it."

Future plans also include geographic expansion. "The success in the U.S. has opened additional doors," says Matityaho. "We are receiving inquiries from health systems in Europe and Asia that see the results and want to implement the technology."

"The expansion is not just geographical," adds Miller. "Our goal is to make the system an integral part of hospital management systems - not just as a documentation tool, but as a business intelligence center that provides operational and financial insights to improve the entire medical supply chain."

The medical world is in the midst of a technological revolution, but it is precisely in the logistics field that it is progressing slowly. IDENTI is changing the rules and proving that smart automation is not just a time saver - but a real revolution in hospital management.

With proven success in the field and accelerated expansion in the U.S., the company is positioning itself at the forefront of global innovation. According to Miller, significant collaborations with leading medical institutions are expected to be signed soon, which cannot yet be disclosed. The impact of IDENTI is felt not only in operational accuracy, but also in increased revenues and improved hospitals' financial management.

"We are not just providing a system but creating a new reality where every medical item is documented, every process is controlled, and every hospital is managed smarter and more efficiently – with higher profitability," concludes Matityaho.

Contact: IDENTI

In collaboration with IDENTI