Tailored Automation for Organizations: The Path to Saving on Cloud Expenses

The benefits of cloud computing are clear: flexibility, innovation, rapid development, and pay-per-use pricing. However, alongside these advantages lies a significant challenge - high operational costs. Cloud expenditure often constitutes the second-largest expense for organizations after salaries, and many companies struggle to cope with this challenge.

"When the monthly cloud expense becomes significant, attention and action are required," explains Roni Karp, co-founder and CEO of the startup Wiv, which has developed an innovative platform that helps organizations substantially reduce their cloud expenses.

According to Karp, "Cloud accounts accumulate 'digital junk' - unnecessary resources that can and should be cleaned up. There is tremendous potential for savings here, but the real challenge is to do it consistently and systematically, without consuming valuable time from development teams. This is why we founded Wiv."

The solution offered by Wiv is based on building automated processes that enable continuous efficiency improvements. "Through automation, we manage to address waste in a consistent and effective manner over time. The result is enormous savings, which can reach tens of percent of total cloud expenses," emphasizes Karp.

Customized Automation, Without Writing a Single Line of Code

Wiv's platform is characterized by a unique combination of AI technologies and advanced automation capabilities. The system creates an intelligent connection to cloud providers and third-party applications, providing users with a comprehensive analysis of cost-saving opportunities. Additionally, the platform allows organizations to easily create custom automated processes designed to exploit the identified savings opportunities.

Wiv's platform essentially "tailors a suit" for each organization, adapting the automation solution to its unique needs and constraints, whether business or technological. The result is a smart and flexible system that helps companies maximize savings on cloud expenses without compromising managerial control.

What does this mean in practice?

"Our automation always takes into account the specific context of the customer - their needs, technological and business constraints. For example, if an organization is required by law to retain financial documents for seven years, the system allows defining a rule that prevents the deletion of these files. In fact, the process begins even earlier, at the stage where we filter out all the 'noise' - recommendations that are not relevant to the organization. Our system includes a workflow management tool that enables customization without the need for coding. This is a breakthrough in the world of FinOps because, for the first time, business stakeholders can create automation independently, without development teams."

Driving a Process of Organizational Efficiency

Wiv is not Roni Karp and his partner Gil Rozen's (CTO) first venture in the field of cloud solutions. In fact, the company represents a natural evolution of the previous startup they founded - Pileus, which was acquired two years ago. Pileus developed an advanced BI platform for managing cloud costs, including comprehensive dashboards, and focused on understanding the pricing structure and identifying savings opportunities.

Wiv was born out of Karp and Rozen's deep understanding that they could provide real additional value to customers through a system that autonomously translates insights and savings processes into concrete actions. They saw a critical market need to close the loop - moving from insights to savings, without the need for manual intervention by the customer. This was the starting point for the establishment of Wiv.

Even before its launch, Wiv succeeded in raising millions of dollars in its first round from leading investors, including the venture capital fund "Gefen Capital" and experienced private investors in the field of FinOps.

Karp recalls the highlight of the negotiation with Gefen Capital: "We scheduled to sign the agreement on October 8th. Despite the tense security situation, Gefen made it clear to us that they fully stand behind their commitment. It was a tremendous expression of confidence, especially given the uncertainty that prevailed at the time."

Karp sees the investment as further proof of the value brought by Wiv's platform: "The investors who chose us know the world of FinOps from the inside and know how to identify real value. If they say we hit the bullseye - they probably have a good reason for it."

Do you already have sales?

"Absolutely. We provide the product to leading customers in Israel and around the world. We work with two main market segments: companies that consume cloud services themselves and strive to streamline cost management and savings processes through automation, as well as FinOps service providers (FinOps as a service), such as cloud infrastructure MSPs, who want to expand and upgrade their offering to their customers.

"Until now, most FinOps companies relied on manual and repetitive analysis of cloud costs. Wiv enables them to leap forward and offer their customers advanced automation capabilities that save time and money. It's a tremendous opportunity for them to differentiate themselves from competitors."

How is the system implemented by customers?

"The customer only needs to connect their organizational cloud account to Wiv's system. From that moment on, our platform is able to intelligently interface with various cloud environments as well as a wide range of third-party applications. Based on this information, it generates a centralized and user-friendly interface, surfacing specific processes where automation can bring immediate and significant savings in expenses."

What is the scale of savings that Wiv's platform enables?

"We are proud of our achievements in the field of savings. There have been cases where we saved customers up to 40% on cloud expenses. However, I prefer to be conservative in my estimates. On average, we manage to bring savings of over 25%. For organizations with large cloud budgets, this translates to enormous sums saved each year.

"However, it's important to understand that the value of the system goes beyond direct monetary savings. Its use enables instilling a culture of financial excellence and a uniform policy of cloud environment usage in the organization. It saves many hours of work, generates efficiency at all levels, and accelerates business processes. The platform automatically identifies anomalies in cloud costs and alerts about them in real-time. This allows the organization to fix problems before they turn into a budgetary 'headache'."

What is Wiv's vision? Where do you aspire to reach?

"When we look ahead, the forecast is clear: every business company, without exception, will need to adopt automation in the field of cloud cost management. Organizations that do not implement automated control systems will simply lose control. It's essentially a question of 'when', not 'if'. For us, the goal is to be the central address for the FinOps revolution in the business world. We want companies to implement the most advanced practices of financial automation in the cloud through us. Our platform is already fully aligned with the most up-to-date Best Practices in the industry, and we are equipped with all the necessary knowledge and infrastructure.

In the end, every company will need to make a decision: whether to invest time and money resources to build an in-house system from scratch with a dedicated team of programmers, or to adopt a proven solution like Wiv, which provides immediate value while saving up to 90% in development and implementation time. We are convinced that the smart choice is clear."

In collaboration with Wiv