A Unique Aesthetics and Cosmetics Technology
Synoia Technologies, the developer behind the innovative skin treatment technology WISHPro, is expanding its reach to other countries and venturing into new product lines. Synoia is a part of the BDR Group, whose unique entrepreneurial model fosters product development in the field of medical devices
The cosmetics and aesthetics markets are undergoing accelerated change. The desire to look and feel good is continually growing, especially in this age of social media, where visibility plays such a crucial role. People are seeking immediate results with minimally invasive interventions.
"More and more people, both men and women, want to spend minimal time in beauty salons, leaving feeling and looking better without downtime or further treatments," says Ofer Leizerovich, CEO of the aesthetics and cosmetics company, Synoia Technologies Ltd. "They are searching for non-invasive treatments customized to address specific concerns."
This demand for personalized treatments, free of injections or scalpels, underscores the flourishing market for technology-based aesthetics and cosmetics products and services today. It is in this arena that Synoia Technologies operates with significant success.
Advanced Technologies Serving Visibility
A unique Synoia technology, protected by global patents, combines an advanced device with capsules containing cosmetic ingredients. Known as WISHPro and marketed alongside its capsule series to professionals such as beauticians and cosmetologists, it is primarily used for facial treatments. Thirteen different types of capsules are available in four series, each with a different composition. Treatments include firming facial skin (promoting collagen formation), improving facial skin texture, addressing acne and redness reduction, cleansing and nourishing facial skin with active ingredients, reducing expression lines, minimizing enlarged pores, and achieving skin smoothness akin to Botox without injections.
Smart, Personalized Treatment
A professional beautician conducts a client consultation before treatment, tailoring therapy and products to the client's skin type, age, and the appropriate mix of therapeutic energy and capsules. In Synoia's groundbreaking technology, the WishPro device identifies the capsules, ensuring their authenticity (thus protecting the client) and producing the appropriate energy level.
Each capsule treatment lasts 15 minutes, being pleasant, non-intrusive, and requiring no recovery time. "Not only are the treatments short and free of side effects, but the results are immediately visible," says Leizerovich. "There's a noticeable change in the skin's appearance and shine after a single treatment. Clients can even apply makeup and head out immediately after. Client satisfaction is exceptionally high. Moreover, our product can be combined with other treatments and technologies."
While WishPro is targeted at the professional market, Synoia is also developing products for home use, employing an innovative business model where professional beauticians oversee and coordinate home care. Concurrently, as it develops new product lines, the company is expanding into other countries.
A Factory That Grows Startups
Synoia is a part of the BDR Group, a startup factory for innovative technologies founded by Ziv Geva and Ofer Leizerovich in 1995. BDR's unique entrepreneurial model encompasses all stages of product development in medical devices and consumables, from concept to mass production and marketing. Its center in Ness Ziona comprises a development and engineering department, regulatory facility, electronic manufacturing, and a cosmetics plant, where all the company's Israeli-made products are manufactured, employing over 60 individuals.
"Our center initiates and nurtures startups," says BDR's CEO, Ziv Geva. "We invite entrepreneurs seeking partners and a nurturing environment to join us, where together we turn ideas and dreams into reality."
Partnered with Synoia Technologies Ltd
