SenterCare To Care For Our Parents

Israel’s SenterCare has developed a smart-home monitoring system, whose timely warnings prevent medical emergencies. A first-of-its-kind artificial intelligence-based elderly-care knowhow platform, it is embarking on a new round of funding. The company invites you to invest in it through ExitValley to become part of us

Tali Tzipori, partnered with ExitValley
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SenterCareCredit: ExitValley
Tali Tzipori, partnered with ExitValley
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Most of us will come to this point. Our parents are aging, their health is deteriorating, they are increasingly dependent — but they don’t want to leave home and move to assisted living.

So they lean more and more heavily on their grown children, on caregivers and on technologies such as surveillance cameras and panic buttons. These, however, are insufficient for the round-the-clock needs of an elderly person. Family members have jobs and families of their own and cannot be fulltime caretakers. Nurses and caregivers are costly and in short supply, and most existing technological solutions are, on the one hand, invasive, and, on the other, inadequate.

The technology until now has been inadequate for several reasons. Monitors are not customized to the individual, and cannot provide a complete and accurate picture of that individual’s mental and physical condition.

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Their range is small: they are designed to monitors falls, for example, or to detect specific illnesses. However, many people of this age bracket are dealing with several conditions.

Moreover, their monitoring of home activity is limited: they are unaware of who else is there, permanently and temporarily, and cannot correctly evaluate nuances and abnormal behaviors.

SenterCare is a pioneer whose goal is to maintain the safety and wellbeing of elderly people at home.

Its smart technology enables passive monitoring 24/7, keeping older people safe and saving healthcare providers and patients millions of dollars a year. It has developed a breakthrough AI-based home monitoring system for senior citizens, which analyzes changes in patterns and behaviors, and sounds alarms to prevent injury.

SenterCare was established in 2020 within the Trendlines Group, one of the leading technology incubators in Israel, and major investor in the company. Sentercare also operates in collaboration with Natali Healthcare Solutions, Israel’s largest home medical and assistance services concerns.

Its management team has extensive entrepreneurial and technological experience. Natali CEO Nimrod Altman is a SenterCare founder. Its CEO, Ronny Sthoeger, is a software engineer by training with over 20 years’ experience in turning technologies into products. She has led development teams such as Radvision and Avaya (which acquired Radvision) and Adamind. Nathaniel Wagner is SenterCare’s algorithmicist, bringing 40 years’ experience garnered in Mobileye, IBM, SIGMA-Nexus and Israel Aircraft Industries.

What does SenterCare have to offer that other technological solutions do not?

“SenterCare’s advanced behavioral monitoring system uses unique proprietary sensing technology and artificial intelligence,” says Sthoeger. “In this way, it bridges the gap so that older people can age safely, comfortably and healthily at home.”

Its sensor system and SaaS (Software as a Service) monitors distinguish details, weigh the user’s medical history and analyze behavioral trends customized for each monitor or even for two different individuals living in the same home. The system can check sleep patterns, physical activity levels, physiological data (weight, pulse, respiration rate etc.) and the user’s daily routine. And all this is unobtrusive: the technology does not require users to wear bracelets, pendants or any other accessory, nor does it violate privacy with cameras or microphones. Alerts go to a chosen medical center, designated family members and to the monitor itself.

“This allows the therapist a proactive data-based treatment approach, and prevent acute health conditions,” says Sthoeger. “That is, it identifies signs of distress and summons help before things turn critical.”

According to Sthoeger, studies have shown that SenterCare solutions can significantly lower medical-care costs both for the health services and for the patient. A further benefit is that information collected via the system builds into a medical database for each individual, improving diagnosis, preventing emergencies and guiding better treatment options.

Examples of how the system has proven itself

Ronny Sthoeger and the SenterCare team. “SenterCare bridges the gap so that older adults can age safely, comfortably and healthily at home.” Credit: SenterCare

“A 96-year-old woman using our monitor gained about 9 kilogram over two weeks,” recounts Sthoeger. “She was diagnosed with cardiac failure, given anti-edema medication and lost the excess weight within 10 days, without need for active monitoring by a doctor.

In a 75-year-old client with early signs of Parkinson’s, the system detected the length and intensity of his tremors at night, and identified his tendency to fall after (not while) getting out of bed. With this information, the position of his bedside backrest was changed to increase his safety.”

Collaboration with Natali

The anomalies and personal insights picked up by SenterCare technology can be acted on for the wellbeing, safety and health of its users. Credit: SenterCare

“SenterCare and Natali have been partners throughout the development of our technology,” says Sthoeger. “Natali has more than 150,000 clients, and parts of our system were installed in several of these homes to test its efficacy and receive feedback, from both Natali monitors and professional staff. Then it was fully installed in an apartment as part of our alpha pilot, and later extended to other homes.

What are SenterCare’s plans for the future?
"SenterCare sees multiple uses for its novel system , with the rich big data pool it accumulates enabling in-depth analysis of the user’s condition, preventing emergencies, and improving therapies and follow-up,” says Sthoeger. “It will help not only elderly people, but also municipalities and governments, insurance companies, nursing homes, stressed populations (people with physical and mental disabilities, addictions) and more.”

SenterCare has chosen to complete its funding through the ExitValley investment platform. Private investors, starting at $10,000, can join by clicking, the company's ExitValley website funding page.

Partnered with ExitValley