Amicell: Pioneering Israeli High-Tech Solutions for Defense and Aerospace

As Amicell approaches its 35th anniversary, the company's founders, Hana and Eazy Manor, are passing on the management baton to their son, Amit Manor. Under Amit's leadership, the company aims to further expand its operations in foreign markets, solidifying its position as a major player in the global energy industry.

Hana Manor, the owner of Amicell Amit Industries, proudly displays on her office walls pictures of security establishment heads, along with numerous letters of thanks, awards, and tokens of appreciation. Among these, one letter stands out to Hana - a letter from Amos Matan, the VP of ICT at Elbit, thanking her for . Amicell's assistance during the Second Lebanon War. Elbit had been tasked with installing military systems. Amicell's equipment and knowledge had greatly contributed to the success of the installation. "Your quick commitment and great desire to help led to the success of the mission," Matan wrote. "The system integrated into the fighting and saved lives, and for that we were honored and appreciated a lot.

For Hana, this letter holds a special place in her heart. "The thought that we helped save the lives of IDF soldiers excites me," she says. Despite having passed on day-to-day management of the factory to her son, Amit Manor, who currently serves as CEO, Hana remains actively involved in the business. At nearly seventy years old, she is knowledgeable about technical and technological issues and closely supervises the factory's activities. Ehud Barak even once referred to her as "Miss Energy," not only because of the factory's production of portable energy sources but also due to Hana's impressive energy and dedication.

According to Eazy Manor, the company strives to remain up-to-date with industry trends and participate in numerous professional exhibitions such as the Air Salon in Paris, Milipol, and Euro satori. The aim is to keep pace with the latest developments in the energy market, particularly in the defense and aerospace industries. By doing so, the company can continue to innovate and offer the best solutions to its customers.

Adaptation to changing market demands
Eazy Manor established the Amicell plant in 1989 after leaving his role as a production manager at Tadiran, where he oversaw the lithium battery sector. Recognizing that Tadiran was not interested in producing small orders, Manor left and established a factory to serve as a subcontractor for Tadiran. At the time, he believed that batteries were the future of the energy world and would serve as a secondary and portable energy source. However, he could not have predicted the extent to which the field would develop, particularly in the use of batteries as a source of energy for unmanned aerial vehicles

To gain a better understanding of the developing field, Manor developed relationships with overseas suppliers, particularly in East Asia, who were involved in the production of lithium batteries. He attended exhibitions, participated in professional seminars, and ensured that his factory met the needs of the market

Through his overseas connections, Manor began producing batteries in partnership with a Taiwanese chemistry doctor and a local team that performed strict quality control before the cells arrived in Israel. The cells were then tested in the factory's laboratory, which adhered to the ISO standard and operated under Israeli control. It is worth noting that the East serves as an exclusive source for high-energy density technology in the field of polymer, while lithium-ion cells are imported from well-known brands such as Samsung, Panasonic, LG, and Molicel in Japan and Korea.

Through hard work and dedication, Amicell has become a leading supplier of batteries to the Israeli defense industry and security forces. In addition, the company has expanded its reach to include the civilian market, providing high-quality batteries for universal handsfree devices for cell phones and other consumer electronics. The company's commitment to quality and innovation has helped it to stay at the forefront of the battery industry, and its close relationships with overseas suppliers have allowed it to stay up-to-date with the latest developments in battery technology

Amicell : World record in energy density
That's quite an impressive achievement! Lithium polymer batteries are widely used in various applications, including unmanned aerial vehicles, due to their high energy density and lightweight characteristics. The H320 series with an energy density of 320 Wh/kg was already a significant achievement, but reaching 327 Wh/kg and aiming for 350 Wh/kg is a remarkable accomplishment and Amicell's leads the world record in energy density.

Having a higher energy density means that more energy can be stored in the same weight or volume of battery, allowing for longer flight times and higher performance of unmanned aircraft. This technology could have significant implications not only for the drone industry but also for other fields such as electric vehicles, where energy density is a critical factor in the design and performance of batteries

It's also noteworthy that the achievement is scientifically proven and supported by experiments in the field, which further validates the company's technology and expertise. This could potentially attract more customers and partners in the drone and unmanned vehicle markets, as well as investors and researchers interested in advancing the field of energy storage

Overall, reaching a world record in energy density for lithium polymer batteries is a significant accomplishment that could have far-reaching implications for various industries and the future of energy storage technology

It is impressive that Amicell has reached a world record in lithium polymer batteries with an energy density of 327 Wh/kg, which is higher than any other company in the world has achieved. The achievement is scientifically proven and supported by experiments in the field, which adds to its credibility

Moreover, the high energy density of these batteries makes them particularly suitable for unmanned aircraft and drones, as they require lightweight and powerful batteries for their operations. The company's H320 series of lithium polymer cells, with an energy density of 320 Wh/kg, and their goal of reaching 350 Wh/kg, further demonstrates their commitment to developing advanced battery technology

The use of these cells to assemble batteries for the largest consumers in the field of drones and unmanned vehicles in the Israeli, American, and European markets is a testament to the quality and reliability of Amicell products. It is likely that their continued efforts to innovate in battery technology will lead to further breakthroughs and advancements in the field

The impact of Amicell's lithium polymer battery technology on the unmanned systems industry, especially drones, cannot be overstated. As Meital Mor, the company's VP of Marketing and Sales pointed out, the ability to increase the amount of energy in a given volume and weight has a direct effect on the performance of tasks in an efficient manner and allows for longer working times

In a market where every gram counts, the ability to produce low-weight batteries with high capacity is a significant advantage. As Hana Menor noted, the achievements of Amicell have surpassed those of even American and English competitors, highlighting the company's expertise and innovation in the field

Overall, Amicell world record in energy density and continued efforts to improve battery technology has the potential to revolutionize the unmanned systems industry, making these systems more efficient, reliable, and longer-lasting than ever before.

It is impressive that Amicell produced the energy system for the flying vehicle of the Israeli company AIR, which successfully passed its full test flight. The AIR ONE is a private aerial vehicle that aims to make personal aviation accessible to many people. Amicell's involvement in this project, specifically in producing the batteries with which the plane flies, is a source of pride for the company

Moreover, Meital Mor's emphasis on producing products on demand and providing an optimal solution for any application that works in the field without a physical power source or an external generator is noteworthy. Amicell batteries have a wide range of applications, from pool cleaning robots to drones, military robots that enter tunnels, and even vessels that sail underwater. The fact that Rafael thanked Amicell for their contribution to the success of their project and winning the Israel Security Award further highlights the company's expertise and contribution to the industry

It is also commendable that Amicell's imports the cells used to assemble the batteries as raw materials from abroad and follows ISO9001:2015 procedures in their laboratory to ensure the quality and safety of their products. This dedication to quality and safety is essential, especially in industries where reliability and safety are crucial factors

Overall, Amicell's involvement in the AIR ONE project and their commitment to providing optimal solutions for various applications demonstrate the company's expertise and innovation in battery technology

Who are the customers?
According to the statement made by the company's VP of Marketing and Sales, Meital Mor, Amicell customers include the Ministry of Defense and all the defense industries, such as Elbit and Rafael. They also work with civilian companies like Aeronautics and provide solutions to special security bodies such as the police and Shin Bet. Additionally, Amicell provides solutions to international companies such as Lockheed Martin, Jennings Engineering Delair Tech, and DSO Singapore, among others. It is impressive that the company has grown from a small barracks in Ashdod to become a supplier of batteries to giants of civil and military aviation worldwide, and the founder, Eazy Manor, is understandably proud of the company's achievements

A combined engineering-marketing-logistics challenge
Amit Menor's statement highlights the multidisciplinary nature of the company's work, where a team of engineers, marketers, and logistics experts collaborate to provide customized solutions for each client's specific needs. The company's emphasis on human capital and promoting from within is also noteworthy, indicating a commitment to cultivating a skilled and dedicated workforce. Overall, it appears that Amicell is a dynamic and innovative company that is well-equipped to meet the evolving needs of its customers in various industries

In the mix of customers, what is the division between the defense side and the civilian side and between production and the local market versus abroad?
"We are focused on the defense market and about 80% of sales are intended for it. You can say that we are an integral part of the Israeli defense industry. The seniority, experience and knowledge we have gained help us plan, develop and produce optimal solutions for the needs that arise from the field. There is no other company that provides such a quick response at any time to any need, including emergency assistance to the security forces. As for abroad, beyond the large airline corporations, we have started collaborations with companies in the US, Europe and India, and we hope that these efforts will sprout a broad and inclusive collaboration that will fulfill our vision of expansion in the world. The market abroad "L is definitely a market with considerable growth potential, and we are working to increase the volume of sales to it."

"Sustainable Solutions for EV Batteries: Recycling and Repurposing"
"We participated in the development of Ben-Gurion University's electric racing car and we develop batteries that are part of the developing field, but we have no intention of competing with Tesla. On the other hand, we take an active part in the field of battery recycling. The idea is to allow batteries that have reached the end of their life for a specific application , to be converted to another application, one whose requirements do not require the power of a car battery, thereby saving resources and contributing to the environment."

What is the vision? Where do you aspire to reach?
"The vision is to become a first-class manufacturing plant in the field of mobile energy. We set ourselves the goal of developing and producing solutions for every demand or whim of the customers and for every possible weight of battery"

Partnered with Amicell Amit Industries