Tellos: Bringing the Social Media Experience to the eCommerce Space
How Tellos is Transforming eCommerce with AI-Powered Shoppable Videos
eCommerce has long struggled with low conversion rates, with an industry average of just 2%. The primary challenge? Tellos realized that a psychological behavioral reason is one of the main factors causing decision paralysis when shopping online. Consumers are unable to confidently assess products based on static images and text alone. "Our research shows that even shoppers with high purchase intent hesitate on the product page due to uncertainty about the product," explains Nimrod Gottesman, CEO and co-founder of Tellos. "When they can't find the content they need on an eCommerce site, they turn to social media platforms like Instagram, TikTok, or YouTube for product videos. But if they don't find what they're looking for in a few seconds, they move on—and the brand loses the sale."
Tellos is transforming this critical moment in the customer journey by bringing the video commerce experience directly into the eCommerce ecosystem. Their AI-driven platform seamlessly integrates shoppable videos into online stores, ensuring that shoppers can engage with dynamic shoppable feed without leaving the site. The result? Higher conversion rates, increased engagement, and a frictionless path to purchase.
Why don't all eCommerce brands implement shoppable videos on their sites?
Despite the proven impact of video on conversions and average order value (AOV), most brands struggle to implement and maintain video shopping experiences effectively. "The challenge isn't just adding videos; it's the ongoing maintenance—uploading, tagging products, configuring video placements on home, category, and product pages, and ensuring a seamless shopping experience," Gottesman explains. "eCommerce and digital managers are among the busiest people in any organization, and manually managing video content is simply not scalable."
Tellos eliminates this pain point with cutting-edge AI and computer vision technology. Their proprietary models automate video processing, product identification, and tagging, reducing the manual workload by 95%. Whenever a brand publishes a new reel on Instagram or a new video on TikTok, Tellos instantly fetches the content, recognizes the showcased products, cross-references them with the store's inventory, and tags them automatically—making the videos fully shoppable in real time. This not only keeps the website fresh and dynamic, but also ensures it evolves like a brand's social media presence. When a new product or collection launches, the website stays in sync with social channels, preventing it from lagging behind—creating a double win for brands.
And what is Tellos' technological innovation?
One of the biggest challenges in developing our unique technology was ensuring our AI can accurately distinguish between visually similar products, a capability that sets Tellos apart. Our AI model excels in recognizing and differentiating nearly identical items, such as various cuts of jeans or closely resembling skincare products, making it exceptionally useful for brands.
"Our AI demonstrates a 97% accuracy rate in identifying and tagging products, even differentiating between items like various cuts of jeans or nearly identical skincare products," Gottesman explains. "This precision is a key differentiator, solving a major pain point for eCommerce brands by seamlessly integrating video content with product data to enhance the shopping experience. The big win for brands is that digital managers can trust the platform to do the heavy lifting of maintenance for them, allowing them to focus on strategy and growth rather than manual content management. Once tagged, the videos are placed strategically on relevant product and category pages, enhancing discoverability and conversion rates."
Beyond automation, Tellos leverages AI-driven personalization to create a tailored shopping experience. By analyzing consumer behavior, engagement patterns, and purchase intent, the platform dynamically curates shoppable video feeds for each shopper—mirroring the social media experience that today's digital consumers expect.
"eCommerce in 2025 can't afford a one-size-fits-all approach. Personalization is key, and our platform ensures that every shopper sees the content most relevant to them," says Gottesman. "We analyze hundreds of data points, learning about what different segments of shoppers need to make a purchasing decision, including engagement patterns, time of engagement, and product discovery paths, to ensure that shoppers are presented with shoppable video feeds that drive purchasing decisions."
How does Tellos help Shopify and Direct-to-Consumer (D2C) brands compete with industry giants?
While retail giants like Amazon are heavily investing in video shopping (e.g., Amazon Inspire), mid-sized, Shopify, and D2C brands often lack the resources to develop these capabilities in-house. Tellos bridges this gap, offering an affordable, fully automated solution that enables brands of all sizes to offer a competitive shopping experience comparable to industry giants.
"We bring enterprise-grade video commerce technology to every brand, not just those with massive R&D budgets," Gottesman explains. "Without an engaging video experience, brands risk being left behind. Our mission is to bring this future shopping experience to brands worldwide, making video commerce accessible to everyone and helping businesses of all sizes create immersive, high-converting shopping experiences."
Tellos is already working with leading companies, mostly Shopify and WooCommerce brands, including WeShoes, Adah Lazorgan, and Barbiz—the beauty brand founded by content creator Bar Zomer. "For content creators launching their own brands, our platform is the perfect tool to bridge the gap between their social media presence and their online store," Gottesman notes. "Shoppers today don't just buy products—they buy identity. Video content helps brands communicate their unique voice and build trust with their audience."
What impact has Tellos had on eCommerce brands?
With a primary focus on the U.S. market, Tellos is already delivering measurable success for its partners. "The brands we work with typically see a 9-16% uplift in GMV, driven by increases in conversion rates and AOV," Gottesman reveals. "And this is just the beginning."
By seamlessly integrating shoppable videos, automating content management, and personalizing the shopping experience, Tellos is redefining the future of eCommerce—ensuring that D2C brands can keep pace with evolving consumer expectations and drive sustainable growth in the digital age.
In Association with Tellos
