Sungrow: Israel Is in a Stage of Maturity and Accelerated Growth in Green Energy

The Israeli renewable energy market long ago evolved past the days of the 'Startup Nation' – it has become a mature, international ecosystem. Local companies are now managing multi-gigawatt projects worth hundreds of millions of shekels, which positions them alongside global giants. Some of the leading companies in the field have already expanded from local investments to managing global asset portfolios, contending with new requirements in regulation, financing, maintenance and technological optimization. This is the stage where Israeli companies are transformed from local players into global pioneers that influence renewable energy markets around the world.

"The market is shifting from rapid development to sustainable dominance," notes Tal Hadad, Country Manager of Sungrow Israel, "it is no longer just about total capacity, it is about the intelligence of the grid. We see a reality where storage and AI-driven analytics are becoming the backbone of every major project, positioning Israel as a global lighthouse for ESS integration and smart energy management".

Leadership for the Next Stage of Growth

In line with this momentum of renewal, Sungrow Israel is pleased to highlight its own positive leadership announcement with Tal Hadad serving as the new Country Manager. This aligns perfectly with the market's maturity, and Sungrow is eager to deepen partnerships with clients as the industry grows together in this dynamic new era.

"The recent wave of strategic shifts across the sector is a clear indicator that Israeli companies want to lead in complex international markets," explains Hadad, "We are seeing a move from local entrepreneurship to corporate globalization, where mergers, acquisitions, and cross-border asset management become the new standard".

This evolution is visible through a series of strategic developments across the industry, including high-level management updates, and a surge in market consolidation. These shifts reflect a fundamental transition from local entrepreneurship toward corporate globalization, where large-scale organizational structures and cross-border asset management are becoming the standard for success.

"This is the natural lifecycle of a thriving ecosystem", explains Hadad, "The visionary founders laid an excellent groundwork, and now a new generation of management is stepping in to steer these powerhouses into their next phase as global energy conglomerates. They are building the organizational depth required to manage large-scale, income-generating assets worldwide".

From Local Projects to Global Investment Portfolios

The development and growth of Israel's green energy companies into global and influential entities comes at a time when international demand for renewable energy is growing at a record pace. The International Energy Agency predicts that solar and wind energy and storage capacity will account for over 90% of new power generation worldwide in the coming years. In response, Israeli companies are building multinational investment portfolios, establishing strategic joint ventures, acquiring assets abroad, and competing for large-scale projects alongside multinational players. This shift points to a broader need for management, both active entrepreneurship and stable management of income-generating assets with all that this implies, including dealing with regulatory issues, financial markets, maintenance, and more. All this requires the company to move ahead to gain understanding and professionalism on additional levels.

"Israeli companies in the field are now carrying out projects in North and South America and Eastern Europe," says Hadad, "Operating across multiple continents introduces a new layer of sophistication. It requires mastering diverse regulatory landscapes and grid demands, turning local success stories into multinational operations that must meet strict ESG goals and complex storage requirements.

"It is a different ball game now. What started as solar projects has evolved into managing critical grid assets with immense flexibility and performance demands. Israeli companies are stepping up to this challenge remarkably well. We are proud to be the bridge that allows Israeli innovation to scale efficiently across multinational markets".

An Ecosystem That is Maturing

Alongside the entrepreneurial companies, there is a parallel network of service providers such as EPC contractors, equipment suppliers and operation and maintenance partners. These firms support the growth of renewable energy companies, both locally and globally, and in fact this ecosystem is essential to the sector's ability to expand. It is worth noting here that local regulators are turning Israel into a global market leader in implementing advanced regulatory changes, including the Standards Institute of Israel (SII), the Electricity Authority, Noga, and the Israel Electric Corporation.

"Israel has become a global sandbox for advanced energy storage, setting standards that Europe is now adopting," notes Hadad, "This leadership is built on a strong synergy between fearless developers and a regulatory framework that pushes boundaries. We are proud that Israel is exporting not just energy, but energy know-how to markets like Germany and the Nordics, which positions Israel at the forefront of innovation and quality in the energy storage sector worldwide".

Global Partners for a Global Vision

These firms, which act as strategic partners for green energy companies, include Sungrow, a global supplier of inverters and energy storage systems with operations worldwide. The company is recognized as one of the global leaders in its field and has won a bank reliability rating for years as an energy storage company that helps clients obtain project financing. As a global company, Sungrow helps promote Israeli companies deals overseas as well. A good example of this is the energy storage equipment purchase agreement that Sungrow Israel signed in late 2024 in Germany – one of the largest energy storage contracts by an Israeli company in Germany – for the sale of 230 megawatt hours (MWh).

The move constituted a significant foothold for an Israeli company in the European renewable energy market, and some consider it as the first step on the way to global activity, one that will place Israel on the global energy map. Since then, additional contracts have been signed by Israeli companies in Europe, including in Sweden, Denmark, and England, along with accelerated activity by Israeli companies that Sungrow supports in Spain, Germany, Italy, and the US.

Collaboration with Israeli Entrepreneurs

Sungrow Israel offers its customers a significant advantage in the renewable energy market – direct purchase from the manufacturer, without intermediaries. In addition, the company emphasizes that it is the only one with representation in Israel through a subsidiary. Sungrow's approach allows for particularly competitive prices alongside reliable and high-quality service that meets the highest standards in the industry. In addition, the company offers long-term service contracts, sometimes for over 20 years, based on a strategic vision of customers' changing needs over time.

Sungrow is a key player in the Israeli and international energy markets, working shoulder to shoulder with some of the most prominent companies and entities in this sector.

"Our journey with Israeli partners has been transformative," Hadad recalls, "we aren't just suppliers; we are strategic allies. Their drive for innovation challenges us to refine our global solutions, creating a feedback loop that benefits our clients worldwide. When an Israeli company expands to the US or Europe, we are there to ensure their transition is seamless, leveraging our local presence in those markets".

Long-Term Partnership

Referring to the company's partners in Israel, Hadad notes that renewable energy companies in Israel are much more than just part of the 'Startup Nation' story, but are a prominent and significant component of this impressive story.

"The definition of success has evolved," adds Hadad, "it is now about long-term operational resilience and cross-border synergy. We are honored to stand by these companies as they redefine the global energy map, providing the stability and innovation they need to soar. Wherever the network takes them, we will be there".

In collaboration with Sungrow