By Luke Baker
LONDON, March 23 (Reuters) - The coronavirus outbreak has led to a shift in attitudes in China, with less tolerance of individualistic behaviour and a greater tendency to recognise the contributions of others, according to a survey conducted during the epidemic.
Dutch-based group Glocalities had been collecting data in China as part of an a global survey on trust and values when the outbreak began, allowing it to capture a shift in attitudes as tens of millions of Chinese were locked down.
The survey was conducted online among 2,022 Chinese between Jan. 23 and March 13.
Among the main findings were:
* People placed much more emphasis on etiquette
* Individualistic behaviour was unacceptable
* There was more desire for order and structure
* There was rising trust in education and institutions
* There was greater appreciation for those who contribute
"(The survey) reveals that the hardship and tragedy of lives lost during the COVID-19 pandemic cause a situation of fundamental reset for populations all over the world," said Martijn Lampert, research director of Glocalities.
"In times of isolation people increasingly value their fellow humans and especially those who are at the frontline in battling the crisis. This pattern is likely universal and applicable to most affected countries."
The researchers were able to separate survey responses into before and after Feb. 5, allowing for a comparison in as a result of the lockdown.
Before Feb. 5, 67% strongly agreed that "etiquette and rules determining good manners are very important to me". After Feb. 5m the figure was 79%.
Asked "if you give people too much freedom they abuse it", 48% of those surveyed before Feb. 5 strongly agreed. After Feb. 5, 59% strongly agreed.
Some of the biggest changes were around trust. The survey showed confidence in education rose from 71% to 82% before and after Feb. 5. Trust in civil servants rose from 42% to 54% and in Chinese companies from 55% to 70%.
There was also a sizeable increase in appreciation for billionaire businessman and philanthropist Jack Ma. Like Ma, the founder of online retailer Albia, billionaires in Europe and the United States have offered support.
"The lockdown trend survey shows an ample opportunity for billionaire philanthropists... and companies in all countries to step in and assist governments, healthcare workers and communities in saving lives, combating the crisis and rebuilding society," said Lampert.
The full survey is available here https://www.glocalities.com/latest/reports/china-lockdown-trends
(Editing by Timothy Heritage)