After announcing plans for nine demonstrations across the United States, organizers of the "March on Google" released a so-called code of conduct for attendees which condemns "violence, hatred and bigotry," specifically denouncing "White Nationalists, KKK, Antifa and NeoNazis."
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Concerns over the slated marches rose following Saturday's nationalist far-right rally in Charlottesville, in which Heather Heyer, 23 was killed when a man plowed his car into a crowd of counterprotesters.
On its website, "March on Google" organizers announced demonstrations protesting the company's "an anti-free speech monopoly" in a total of nine cities set for August 19th, including Atlanta, Austin, Boston, Los Angeles, New York, Pittsburgh, Seattle and Washington, D.C.
The organizers added that a protest will be held at Google headquarters in Mountain View, California, but USA Today reported that the city of Mountain View has yet to receive an event permit application for the scheduled date.
While "March on Google" organizers insisted that their organization is not "alt-right," the movement has garnered support from media outlets affiliated with the far-right nationalists, and is being labeled as such by U.S. publications.
"March on Google" came about following the firing of Google software engineer James Damore for his viral memo espousing views of gender, diversity and inclusion. In a report with graphs and citations, Damore labelled Google's diversity and inclusion policies as "authoritarian" and argued that biological differences between men and women are to blame for the gender gap in high-tech.
Posts within far-right media outlets pointed to Damore's firing as proof of Google's and other large companies' suppression of conservative viewpoints. They insist the march, therefore, is primarily for First Amendment supporters.
Among those who have embraced Damore's views and are organizing the march is Jack Posobiec, a pro-Trump internet activist best known for the debunked "Pizzagate" conspiracy theory.
Recently, Posobiec identified himself as a member of the "new right" in an attempt to distance himself from the white supremacy-tainted "alt-right," though he is often accused of sharing their views.
In an interview with CNBC, Damore said he was not involved in the March on Google efforts and has no intention "to hurt Google directly."