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Maroon 5's 'Social Justice' Super Bowl Halftime Show a Total Flop

Adam Levine had teased a surprise ahead of the show, addressing critics who had urged the band to boycott, saying, 'They will be [heard] — that’s all I want to say because I don’t want to spoil anything'

Lead vocalist of Maroon 5 Adam Levine performs during the halftime show of Super Bowl LIII between the New England Patriots and the Los Angeles Rams at Mercedes-Benz Stadium in Atlanta, Georgia, on February 3, 2019
Photo by TIMOTHY A. CLARY / AFP

Three-time Grammy Award winner Maroon 5 headlined Super Bowl LIII's halftime show in Atlanta on Sunday with lead singer Adam Levine having promised ahead of time that the band will honor “social justice” during the performance.

“They will be [heard] — that’s all I want to say because I don’t want to spoil anything,” Levine told "Entertainment Tonight" in reference to critics who have called on the band to boycott the NFL over its reaction to players taking a knee in protest of police brutality. The NFL canceled the band's press conference prior to the show - an annual tradition - stoking further controversy.

Adam Levine Addresses Super Bowl Controversy Ahead of Halftime Show (Exclusive)

In the end, however, the show ended up being a total flop and very apolitical. Adam Levine posted a message to Instagram after the show, saying, “When we accepted the responsibility to perform at the SBHTS, I took out my pen and just wrote," Levine, 39, captioned the photo. "Some of the words that came to me in that moment eventually made their way onto the incredible lanterns that flew high and low tonight. We thank the universe for this historic opportunity to play on the world’s biggest stage. We thank our fans for making our dreams possible. And we thank our critics for always pushing us to do better. One Love."

He continued, "And the list of words is... Forgive, Laugh, Cry, Smile, Share, Live, Endure, Embrace, Remember, Enlighten, Preserve, Inspire, Sweat, Fight, Express, Give, Receive, Elevate, Climb, Unify, Fortify, Soften, Dance, Scream, Dream, Educate, Provide, Inhale, Exhale, Persevere, Stand, Kneel, Overcome, Love, Listen."

As for the performance itself, its was roundly criticized.

There are a number of words you could use to describe Maroon 5s halftime show performance: Empty. Boring. Basic. Sleepy. Skippable. Unfulfilling. Unnecessary.

And those who came to help save the day didn’t do their jobs: If you blinked you would have missed that Travis Scott and Big Boi performed. Even the gospel choir singer was a struggle — clearly they let the wrong one sing lead Sunday.

Adam Levine and friends kicked off the performance as fireworks burst from a stage designed like the letter “M,” which should have stood for “magic,” because they needed some.

It started off on the right note, actually. “Harder to Breathe,” the band’s amazing debut rock song, was rousing as fire blasts shot from the sides of the stage. Levine grabbed his guitar for “This Love,” while other bandmates also strummed away.

Maroon 5 FULL Super Bowl LIII Halftime Show ft. Travis Scott & Big Boi

It was all going well until a joke was uttered: “A true musical genius who needs no introduction.”

That’s when Scott rocketed to the stage. He tried to rap — most of it was bleeped out — in a circle of fire, but his inclusion felt more like an interruption. Scott performed his No. 1 hit, “Sickomode,” and Levine awkwardly danced beside him, which looked almost as bad as Katy Perry dancing next to Missy Elliott at Super Bowl 49.

But there was one Scott highlight: He fell backward into the audience and faded away.

The rest of the performance went downhill like Scott’s body did. Maroon 5 performed the very terrible hit “Girls Like You,” making the already bad song sound worse by mixing in a gospel choir, led by a singer whose voice would make you walk out of church (sorry, girl).

Each transition during the halftime show didn’t feel smooth, and Big Boi appearing on top of a car in a thick mink coat added to the bizarreness of the night.

When he performed “The Way You Move,” it just made you wonder what Andre 3000 was doing at the moment. Watching? Sleeping? Probably sleeping while watching.

You probably had similar thoughts when Scott was onstage and Drake’s vocals played at the beginning of “Sickomode” — wishing the show had a real superstar like Drizzy to give an epic performance.

Those thoughts lingered again when Levine sang “Moves Like Jagger.” WHERE IS MICK JAGGER RIGHT NOW AND CAN HE PERFORM? Any of the Stones would do, actually.

Who probably should have headlined the halftime show? Gladys Knight.

She scored a touchdown with her rendition of “The Star-Spangled Banner”: The legend’s voice shined brightly as she hit all the right notes ahead of the big game between the New England Patriots and the Los Angeles Rams.

R&B sister duo Chloe x Halle were also in top-notch form: They harmonized like a veteran girl group as they sang “America the Beautiful” at the Mercedes-Benz Stadium in Atlanta. The group, nominated for two Grammys at next week’s show including best new artist, are signed to Beyonce’s Parkwood Entertainment.

Noise and controversy surrounded this year’s Super Bowl since some have boycotted the NFL over treatment of Colin Kaepernick, the former quarterback who protested racial injustice by kneeling during the national anthem. Some performers declined participation in the Super Bowl as a result.