This Jewish Community in the 'Ultimate Swing State' Will Play a Crucial Role in Deciding Who Controls the Senate

Comprising about 5 percent of the electorate in Florida, Jewish voters are being coveted by both Senate candidates. While the Democrats hope to retain their support, the GOP is confident of landing votes by playing the Israel card. The first in a series of articles on the Jewish vote in the 2018 midterms

Send in e-mailSend in e-mail
Send in e-mailSend in e-mail
טראמפ בעצרת בחירות בפלורידה ביולי 2018
טראמפ בעצרת בחירות בפלורידה ביולי 2018Credit: Evan Vucci/AP
Amir Tibon
Amir Tibon
MIAMI, Florida
Amir Tibon
Amir Tibon
MIAMI, Florida

MIAMI, Florida – The U.S. midterms are three months away, but in Florida it feels like campaign season has already started.

Election ads are heard on every radio station, candidates’ signs can be seen on front lawns and President Donald Trump held a political rally in Tampa last week to bolster his Republican allies.

Jewish voters could play a decisive role in a number of key races across the United States – and nowhere is that more true than in Florida, which is holding an important Senate election and also elects a new governor in November.

Florida was a key state in most recent presidential elections: It sent George W. Bush to the White House in 2000; Barack Obama won it by less than 1 percent on his way to a second term in 2012; and Trump won it by 1.2 percent in 2016.

Steve Schale, the Democratic political strategist who ran Obama’s Florida campaign in 2012, calls it “the ultimate swing state.” He says that all four of the last state-wide elections have been decided by margins of about 1 percent. “There is no other state where you have that kind of situation,” he tells Haaretz.

Sen. Bill Nelson (Dem) speaking during at an event in the Little Havana neighborhood of Miami, Florida, July 14, 2018. Credit: Bloomberg

This year, the local Senate race between Democratic incumbent Bill Nelson and outgoing governor Rick Scott (assuming the Republican wins his primary as expected this month) looks just as tight as those previous elections. Current polling has Scott with a slight lead – similar to the margin of Trump’s victory two years ago.

But political operatives from both parties who spoke with Haaretz in recent weeks say they expect a tight race that could be decided by tens of thousands of votes, if not fewer. These numbers also help explain why the Jewish vote in Florida is arguably more influential than in any other U.S. state.

Florida has the third largest Jewish community in the United States, and it’s estimated that Jewish voters comprise about 4 to 5 percent of total voters. And when state-wide elections are regularly decided by such small margins, a voting bloc of 4 percent of the population can play a decisive role.

The Jewish community in the U.S. and in Florida - a breakdownCredit: Haaretz

Playing the Israel card

Like in the rest of the United States, most Floridian Jews traditionally vote for the Democratic Party. Exit polls and post-election surveys showed that close to 70 percent of them voted for Obama in 2012, with a similar number backing Hillary Clinton four years later.

Republicans have attempted to eat into the level of Jewish support for Democratic candidates in Florida in recent years by portraying the Democrats as not being supportive of Israel.

That strategy was particularly evident during the 2012 election, when television ads accusing Obama of hurting Israel’s security were broadcast in areas of Florida where there is a significant Jewish population (i.e., Broward County and Miami-Dade County).

Schale admits that Republican efforts to “peel off” Jewish support from Obama were a cause for concern within the 2012 campaign. But that Republican effort ultimately failed: “There was a very small change in the amount of Jewish votes” in 2012 compared to 2008, he says.

An official at one local Jewish Federation, who asked not to be named, identified why she believes previous Republican efforts failed: “Most Jews in Florida care deeply about Israel, but it’s not the number one issue they are voting on. They won’t vote for a candidate who is openly hostile toward Israel. But once a candidate passes the basic threshold of supporting Israel, the voters turn to other priorities – and most of them find Democrats more in line with their values.”

This analysis is supported by a poll of Floridian Jews conducted before the 2016 election by veteran pollster Jim Gerstein. This showed that only 8 percent of local Jewish voters picked Israel as one of the two most important issues affecting their vote: 35 percent opted for the economy; 29 percent said terrorism and the fight against ISIS; and 28 percent chose the Supreme Court. On all these issues, most Jews felt more aligned with the Democratic Party than the Republicans.

Yet some local voters believe this year’s midterms could play out differently.

Mark Rousso is a real estate developer who’s active in a number of Jewish organizations in Miami. He says it would be a mistake for Democrats to “take for granted” the Jewish vote in Florida. A Republican himself, Rousso says he is hearing from more and more Jewish friends that “they used to support the Democratic Party, but now feel alienated by it.”

The Democratic Party has adopted extreme positions on social and economic issues, he says, and is also moving away from Israel. “People see there is a real problem there. Not everyone is willing to admit it, but I see a clear trend within the community,” says Rousso.

President Barack Obama greeting supporters at a campaign event at the Florida Institute of Technology, Melbourne, September 9, 2012. Credit: AP

Speaking over lunch at a restaurant overlooking the high-rise hotels on the Miami oceanfront, Rousso says his friends are worried about the rising “Bernie Sanders ideology” within the Democrats. “It’s bad for the economy here, and also bad for Israel,” he explains.

He acknowledges that political extremism is also a problem on the Republican side, admitting that while he is Republican, he is “not a Trump person.” For him, though, the upcoming election isn’t about Trump but qualified local candidates. “Most people are really in the middle of the road, but there is so much anger in our political discourse right now that everything becomes a discussion about Trump,” Rousso says, adding, “It’s a zero-sum game. This is true on the national level, but also in the Jewish community.”

Rousso believes some moderate Jewish Republicans who didn’t vote for either Trump or Clinton in 2016 could now cast their ballot for Republican nominees on the local level, giving the party the edge it needs.

The local Jewish Federation official offers a different analysis, saying that “most Jews are so upset about Trump’s policies on issues like immigration that, even if they like his Israel policies, they will find it very hard to vote for a Republican in this election cycle.”

However, the official added, “I understand why Republicans will try to highlight Israel as an issue – because when it comes to the Jewish vote, that’s really all they’ve got to offer in the current political climate.”

Rabbi Yosef Weinstock, who leads an Orthodox congregation in the town of Hollywood, north of Miami, says that Israel-related policy influences some of his congregant’s calculations. His synagogue, Young Israel of Hollywood, is located in an area with a large Jewish population, home to a number of synagogues, kosher businesses and also an Israeli-owned café, where Hebrew is commonly spoken at about half of the tables.

“Israel is part of the lives of so many members of our community,” he explains. “People don’t view it as a distant issue. For most of our community, it’s close to home.”

If his synagogue were to hold a forum with the two Senate contenders, Weinstock says he would “definitely” anticipate a number of questions about issues relating to Israel. “If you look for one issue that everyone in the community agrees on – even if they have different ideas on how exactly to express it – that issue is strong support for Israel,” he explains.

The Republican challenger, Scott, has criticized Nelson for voting in favor of the Iran nuclear deal in 2015. Nelson, meanwhile, attacked Scott for visiting Israel in May while Florida was dealing with a potential storm. It’s definitely possible that more lines of attack involving Israel will appear in the weeks before Election Day.

Prime Minister Benjamin Netanyahu (right) meeting with Florida's then-Governor Rick Scott in Jerusalem, December 2011.Credit: GPO

If there is one thing both campaigns don’t lack, it’s money for such attacks. CNBC reported earlier this year that the Nelson-Scott race could be “one of the most expensive Senate races ever.”

Jewish voters, local issues

The challenge in capturing and analyzing the Jewish vote in Florida is that different parts of the community have different priorities. Reform and Conservative communities tend to show more support for the Democratic Party, and also have a more critical approach toward some of Israel’s policies. Orthodox Jews, on the other hand, tend to be more supportive of Trump and the right-wing government in Israel.

Schale believes the Democratic incumbent “will have to work hard to maintain his level of support” among Jewish voters. Another challenge facing Nelson, among both the Jewish community and general public, will be “attracting younger voters – who are usually less involved in midterm elections.”

Zoe Terner, who recently turned 18, plans to vote for the first time in November and is currently working to encourage other young Jews to do likewise. She says that a motivating factor pushing young voters to the polls will be the high school shooting in Parkland, a city 60 kilometers (37 miles) north of Miami, in February.

A group of Marjory Stoneman Douglas High School students arriving for a news conference in Parkland, Florida, June 4, 2018.Credit: Wilfredo Lee/AP

Shocked and angered by the deaths of 17 of their friends and staff members, students from Marjory Stoneman Douglas High School have taken the lead in a national movement calling for stricter gun controls. They hope to get millions of young voters to the polls in Florida (and elsewhere) in November.

Gun control isn’t the only issue motivating young and progressive Jews. Another is a ballot initiative in Florida looking to restore voting rights for convicted felons who have served their time. Activists in Jewish communities across the state are fighting to make that happen – and believe most Floridians will vote in favor of the amendment.

Rabbi Gayle Pomerantz, who leads the Reform Temple Beth Sholom in Miami Beach, says she is seeing “a lot of interest” in the midterms from members of her community, including younger people who are registering to vote and looking for ways to get involved.

“People care about a whole range of issues that could be affected by these elections: criminal justice reform, health care, reproductive rights,” notes Pomerantz. “They realize that this election gives them a chance to make their voices heard.”

Rabbi Weinstock concurs, but notes that many members of his community, whether they are Republican or Democrat, “view the election as a referendum on the president. He is drawing a lot of attention. People feel they are voting for or against him – even if in fact they are voting for local politicians.”

A common concern

It is impossible to predict the outcome of the Florida Senate race. Will more Jews break toward the Republican Party because of Trump’s Israel policy? Or will support for the Democrats increase as a rejection of Trump’s internal agenda? Will young voters show up – including within the Jewish community – or will they remain less engaged, as in previous elections? And will the winner in Florida really be the deciding factor in the fight for control of the Senate?

Terner, who is involved with NFTY (the youth movement of the Reform movement), says she and her friends have been working for months to encourage young Jews to register for voting and then show up on Election Day. This activism, she says, is nonpartisan. “Our message is: ‘We don’t care who you vote for, but you have to show up and vote.’ It’s our responsibility now. Our generation needs to show up this time.”

Their activism, she adds, is also providing an example for older members of the Jewish community. “When young people are active and fighting to make a change, it gives inspiration to others as well,” she says.

Terner adds that the skeptics who don’t expect her generation to show up are going to be surprised. She says the Parkland shooting galvanized the local youth, calling it “a moment when many young people realized that politics isn’t just something that plays out on television. It has a direct influence on our lives and on the lives of our friends and families.”

Terner lives 30 minutes from Stoneman Douglas High School and says she has close friends who study there. “Nobody can tell me that voting doesn’t matter,” she declares.

All of the people interviewed for this story, however, expressed concern about one joint issue: the effect that another tight and divisive election cycle could have on their own communities.

“The 2016 elections were hard for many of our communities here, and 2012 was no picnic either,” says the Jewish Federation official. “I’m truly worried about what could happen with three more months of the kind of campaign rhetoric we’re seeing right now – both here in Florida and on the national level.”

Rousso adds that he knows people in the Jewish community “who have ended friendships or even stopped speaking to family members because of political disagreements. Whoever wins this election, I just hope things like that don’t happen here again. We need to stay united, even when we have disagreements.”

Click the alert icon to follow topics:


Automatic approval of subscriber comments.
From $1 for the first month

Already signed up? LOG IN
The Orion nebula, photographed in 2009 by the Spitzer Telescope.

What if the Big Bang Never Actually Happened?

Relatives mourn during the funeral of four teenage Palestinians from the Nijm family killed by an errant rocket in Jabalya in the northern Gaza Strip, August 7.

Why Palestinian Islamic Jihad Rockets Kill So Many Palestinians

בן גוריון

'Strangers in My House': Letters Expelled Palestinian Sent Ben-Gurion in 1948, Revealed


AIPAC vs. American Jews: The Toxic Victories of the 'pro-Israel' Lobby

Bosnian Foreign Minister Bisera Turkovic speaks during a press conference in Sarajevo, Bosnia in May.

‘This Is Crazy’: Israeli Embassy Memo Stirs Political Storm in the Balkans

Hamas militants take part in a military parade in Gaza.

Israel Rewards Hamas for Its Restraint During Gaza Op