Israel's Goji Growers Join the Global Superfood Craze

Local farmers can't keep up with the demand for the little berry with the ostensibly big vitamin-and-antioxidant bang.

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In a small field belonging to the community of Avigdor in southern Israel, one of the healthiest types of fruit in the world – and the most expensive in the country, at 200 shekels (about $50) a kilo – is...