Einstein Promises an Enjoyable Challenge

He used metaphors to explain his theory to the general public, and invited them to participate in the thinking process. The head of the Einstein Center in Jerusalem explains how Einstein made his work accessible to the masses, and how he became a brand name.

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In November 1915, 100 years ago this month, Albert Einstein sent the final version of his revolutionary General Theory of Relativity to the printer. Israeli physicist Prof. Hanoch Gutfreund, current head of...