Israeli entrepreneurs have invented an electronic device that they say allows parents to track their baby's feeding from the bottle, and make sure the baby is getting the right amount of food, at the right temperature and at the right time.
The Smartsleeve fits over the bottle and its sensors register how much formula or breast milk is inside. When the baby starts drinking, the sensors update the parent's phone app with the amount being drunk, the time and temperature of the milk.
The device was developed by Sleevely, founded last year by Israelis Ofner and Dan Gilai, who are cousins. They say the idea grew out of their own experience as fathers, needing a way to keep track of their babies' feeding even when they weren't with them. So what they came up with is a kind of omniscient food log.
They've turned to the Kickstarter fundraising site to raise $85,000 by June 16.
"The Sleevely project is our attempt to offer parents peace of mind, as nourishment is one of the most important foundations for healthy lives, said Ofner.