Tshuva Wins Battle Over Plaza Brand

A Nevada jury ruled in favor of Yitzhak Tshuva yesterday, permitting him to use the name Plaza Las Vegas.

The squabble erupted when Poju Zabludowicz, owner of a hotel of the same name, claimed that Tshuva was not entitled to use the name Plaza. Zabludowicz asked the court to prohibit him from using the name and also sought $30 million in compensation.

Tshuva, however, argued that he had acquired the right to use the name "Plaza" through his acquisition of the Plaza New York hotel. He and the IDB group, controlled by Nochi Dankner, are planning to build a complex in Las Vegas at a cost of about $7 billion, and he wants this complex to bear the Plaza name.

Zabludowicz and Tshuva met at the Dan Acadia hotel in Herzliya about two weeks ago, at Tshuva's request, in an unsuccessful attempt to settle the matter out of court.

The jury also rejected Zabludowicz's suit for monetary compensation, ruling that Zabludowicz failed to prove that his Las Vegas hotel bore the name Plaza prior to 1986. Nevertheless, since Zabludowicz's company Tamares has photos of the hotel that it says proves the building was called Plaza prior to 1986, the company is expected to appeal the jury's decision.

"We respect the court's decision, and are considering the decision handed down by the jury. We have not ruled out additional action to protect Tamares' investments and assets," a spokesman for Tamares said.