Domino's Pizza Rejects Top Bidder

Domino's Pizza yesterday informed the attorney acting as the receiver for its local franchisee that it will not approve the transfer of license rights to the Morag group. the international fast food chain explained that one of the group's owners, Dan Werner, is also a partner in the Takdan company, which operates Sbarro in Israel.

The receiver, attorney Ronen Matari, had recommended awarding the license to Morag, which submitted a NIS 5.9 million bid to buy the assets of the bankrupt licensee, Omni Food Products, the operator of Domino's Pizza Israel.

After being denied the license, Morag will likely withdraw its bid to buy Omni's assets.

An executive from the multinational pizza company met yesterday with representatives of the three highest bidders: Morag, a group led by Asaf Greenberg and Orbis Projects. Domino's Pizza has told Matari that it prefers to see the license go to Asaf Greenberg and his associates. Greenberg was the general manager of Omni Food Brands during the past year and previously served as general manager of Domino's Pizza in Switzerland.

According to Domino's Pizza, Greenberg is the only one of the bidders who can ensure the successful, long-term operation of the local franchise.