McDonald’s presents: a model hamburger. It doesn’t appear on the menu and the company obscures its ingredients, but it’s clearly the flagship item – a boycott of the settlements. There are no Big Macs in Ariel and there will be no McRoyales in Efrat.
The right is now demanding that this traitorous company be barred from opening a branch at Ben-Gurion Airport. A group called the Disabled Veterans’ Forum for Israel’s Security posted warning signs this week at the entrance to the company’s restaurants in Tel Aviv, modeled after the warning signs that tell Israelis not to enter the Palestinian Authority. It terms the McDonald’s boycott of the settlements “a disgraceful decision” and is urging a boycott of the company.