Pet Shop Boys to Perform in Israel in July

British pop icons to play one night in Tel Aviv as part of Pepsi Max Music Show.

The Pet Shop Boys are to play a one-off performance in Tel Aviv in July, becoming the latest British mega band to perform on Israeli soil after a Depeche Mode concert in May.

The duo - Neil Tennant and Chris Lowe - will play at the Israel Trade Fairs and Convention Center on July 21.

Pepsi has agreed to sponsor the event, which will take place under the umbrella of the "Pepsi Max Music Show," which last year brought British rap group The Streets to Israel.

The Pet Shop Boys was formed in 1981, when Tennant and Low met in an electronics shop in London.

The duo has sold more than 50 million records worldwide, with several number one hits including "West End Girls," It's a Sin," "Always on My Mind" and "Heart."

At the 2009 BRIT Awards, The Pet Shop Boys received an award for Outstanding Contribution to Music.

Top flight musicians have returned to Israel in recent years. Last year, Paul McCartney, Morrissey and former Stone Roses frontman Ian Brown all played in Tel Aviv. Leonard Cohen is to perform in September, and Madonna is reportedly planning a stop in the city as part of her Sticky and Sweet tour.