The announcement this week that Rami Levy will start selling groceries online- and at low prices - has not yet caused a ruckus in the supermarket industry.
This year too Israelis lived up to their reputation as a nation of outdoor grilling aficionados.
The Cup 'o' Joe chain has shown it doesn't need a branch on every Tel Aviv corner to expand its business. And don't expect any risky adventures abroad.
Retail rivals get down and dirty on YouTube, portals.