Citroen Pulls 'Creepy' Egypt Ad Accused of Promoting Sexual Harassment

Video featuring mega-star Amr Diab shows him using a camera installed in the car's rearview mirror to secretly take photos of a woman crossing the street, and then invites her in

Amit Mayer
Amit Meyer
Send in e-mailSend in e-mail
Send in e-mailSend in e-mail
Amit Mayer
Amit Meyer

French car manufacturer Citroen announced on Thursday it was withdrawing an advertisement for its Egyptian subsidiary, which critics said normalizes sexual harassment.

Citroen Egypt’s ad, released in early December, shows renowned pop singer Amr Diab driving a car. He then sees a woman crossing the street, and secretly takes a photo of her using a camera installed in the rearview mirror, a feature described by the automaker as an “built-in HD camera designed to capture unique driving moments.” Diab, one of the Arab world’s most popular pop artists, saves the photo on his phone and goes to invite the woman into his car.

Click the alert icon to follow topics:

Comments