U.S. Nonprofit Showcases Israel in 'Hamburger Hummus,' a New Web Comedy Series

The show follows a group of American bloggers as they bumble their culturally oblivious way through encounters with Israelis.

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Clueless American bloggers embarrassing themselves in Israel is the subject of a new Web TV series that launched this week at hamburgerhummus.com.

"Hamburger Hummus" is a seven-episode series that follows six American bloggers attending a conference (aptly named BlogoCon) in Tel Aviv. With episode titles such as "Shalom, Shamericans," the series documents the cultural obliviousness of the Americans during a variety of encounters and situations.

“Their interests across technology, beauty, environmentalism, and shameless one-night stands lead to a bounty of Clark Griswold-like, fish-out-of-water moments,” according to the series description.

Created by ad agency SS+K for Washington D.C.-based nonprofit the New Venture Fund, the series boasts some well-known names, including director Jay Karas ("Workaholics," "Brooklyn Nine-Nine"), and actors Jillian Bell ("Workaholics," "22 Jump Street"), and Angela Kinsey ("The Office.")

The goal of the video, according to New Venture Fund, is to "foster broader awareness of the people and culture of Israel [and] showcase the innovative and culturally diverse aspects of modern Israeli life that are less well known outside the country."

The fund describes itself as a public charity [which] "supports innovative and effective public interest projects." The projects it supports are primarily in the areas of conservation, global health, public policy, international development, education, disaster recovery, and the arts.

The target audience for the series is younger people who may not know very much about Israel, said SS+K partner and chief creative officer Bobby Hershfield in a conversation with Fast Company's Co.Create.

"A web comedy series felt like a smart way to do it and we knew it would be a lot of fun to pull off," Hershfield said. "This idea came about because we wanted to create a fish-out-of-water series putting unsuspecting Americans in a country they've never been, while not taking ourselves too seriously and showing some very unique aspects of Israel."