TNT Brazil to Adopt Hit Israeli Drama

Producer sees parallels between nightlife on Tel Aviv's Allenby Street and Sao Paulo's Rua Augusta.

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From left: Gadi Taub, Yossi Warshavsky and Moran Atias at the launch party of "Allenby," Feb. 5, 2012.
From left: Gadi Taub, Yossi Warshavsky and Moran Atias at the launch party of "Allenby," Feb. 5, 2012.Credit: Tomer Foltyn

Brazil is the latest country to pick up an Israeli drama, Television Business International reported on Tuesday.

TNT Brazil plans to produce a local version of the Israeli crime drama "Allenby," according to TBI. The series, which debuted in 2012, follows the story of a night club on Tel Aviv's Allenby Street, and one of the strippers, portrayed by Moran Atias, working in it. The series is based on the best-selling novel "Allenby Street," by Gadi Taub.

The BBC earlier this month acquired rights to the drama hit "Yellow Peppers." Showtime has produced "Homeland," based on the Israeli series "Prisoners of War" since 2011.

The Brazilian version of "Allenby," which is broadcast on Israel's Channel 10, switches the scene to Rua Augusta, a Sao Paulo street known for having an intense nightlife, TBI reported. The eponymous show is slated to debut next year.

“The similarities between Allenby Street in Israel and Rua Augusta are magnificent; both are a part of each city’s history and the center of a sizzling nightlife, while also carrying the downsides of the nightlife, like sex, drugs and heavy rock ‘n’ roll,” said Rogério Gallo, movies and series vice president for Turner International in Brazil, which owns TNT Brazil.

“These are great ingredients for a remarkable TV show. With this production, Turner strengthens its commitment to bring the best TV formats to the Brazilian audience, while always adapting it with a ‘local flavor’ for our audiences,” he added, according to the report.

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