Who Knew the Iconic Zionist Hat Was Being Made in ... Gaza

Today, as decades ago, ATA creates clothes with an all-Israeli look, aided by workers in the Strip. The brand’s chief designer talks about fashion and flare-ups

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A model wearing ATA clothes.
An Israeli model wearing garments from ATA's 2021 collection.Credit: Orit Pnini
Ofir Hovav
Ofir Hovav

Along with muscular arms, a kova tembel – “fool’s hat” – and windblown locks of hair, in photos from the early days of the pre-state Jewish community in Palestine, ATA clothing is also prominent. The cotton fabrics the textile company wove and from which garments were sewn, dubbed Tzava (army) and Katzin (officer), were used for work clothes for new immigrants as well as for uniforms and tents for the British army during World War II, and later for the Israel Defense Force.

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