So, nu, what's Jewish and Israeli about Super Bowl XLIX?
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Quite a bit, actually.
To start with, Jewish Broadway actress Idina Menzel sang the national anthem.
Robert Kraft, who owns the New England Patriots (up against fellow heavyweight Seattle Seahawks) is a major Jewish philanthropist and executive with Israeli interests.
The game would be nowhere without eating big and just noshing. So on the food front, the website Reform Judaism suggests a recipe for hummus.
Or you could go where food and politics intersect. The NPR food-and-health blog The Salt reports on an attack on Sabra hummus by a group that opposes genetically modified foods. (Sabra's hummus includes GM soybean oil.)
Sabra itself, a joint venture of Israeli foods producer Strauss and the U.S. drinks-and-snacks giant PepsiCo, for a third year is the official dip sponsor for the National Football League.
Reports say that just eight Jewish players have won Super Bowl rings.
Wix.com, an Israeli company that provides the tools for quick and simple building of websites, will run an ad during the Super Bowl.
Yair Lapid, chairman of Yesh Atid, the Israeli political party, is sponsoring a Super Bowl party in Tel Aviv tonight, the Jerusalem Post reports.
And for those seeking a more family friendly halftime program, as an alternative to the often sexually out-there programming on the field, there's the second annual "Kosher Halftime Show."