Nutella Bans 'Jewish' and 'Muslim' From Personalized Jars

Company bars long list of words in promotional campaign in France; 'Christian,' however, is allowed.

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Jars of Nutella hazelnut chocolate spread, manufactured by Ferrero.Credit: Bloomberg

Ferrero, the maker of the Nutella hazelnut chocolate spread, has raised some eyebrows over a promotional effort in France that allows consumers to design their own personalized jars of Nutella with a phrase of their own choosing.

Members of the public were surprised to discover that a long list of words were barred from the personalized jars, including not only profanity on the jars but also a long list of other words including "Jewish" and "Muslim," according to the website of broadcaster RTL. "Christian," however, was allowed.

According to Fox News, Ferrero responded, "By giving customers the opportunity to personalize their Nutella jar, we want to create a way for them to share enthusiasm for the brand.

"Negative or insulting terms were directly removed from the options field. Similarly, terms of communities that are often subject to attacks by malicious people were removed from the possibilities.”