The Los Angeles-based firm Econ One removed a photo from the Birkenau death camp from its website, after media reports criticized its use to promote “great work.”
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The litigation and business consulting firm had published on its website an image of barbed wire and a guard tower from Birkenau, along with the caption, “Great work is the only kind that’s okay with us …”
In an email to JTA, Lisa Skylar, the chief operating officer of the litigation and business-consulting firm, wrote, “Econ One was not aware that the image used in our ad to depict the movie, ‘The Great Escape,’ was an image of Birkenau. Thank you for bringing it to our attention.”
Skylar said Eco One removed the picture once it was brought to their attention, and described the use of such an image in an ad campaign as “not appropriate.”
Employees of the Auschwitz-Birkenau State Museum had noticed the image on Friday. The museum consulted with its lawyer, Bartosz Bartyzel, a museum spokesman told the Gazeta Wyborcza newspaper.
“Using Birkenau is disgusting and immoral,” Bartyzel had said.