Respecting halachic laws, Google will participate for the first time in the Jewish holiday of Sukkot, building two sukkahs in the company's New York office, the Jewish Week reported on Tuesday.
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The religious initiative was encouraged by proud "Jewgler," colloquial term for a Jewish Google employee, Eleanor Carmeli. "We entered the conversation with a sense of humility, realizing that Sukkot is much lesser known than other Jewish holidays," she told The Jewish Week.
The New York sukkahs, per Google's standards, will not only sport the traditional Four Species, but will also incorporate such marvels of technology as QR codes allowing visitors to scan and learn more about the holiday, a video-conference system, and lava-lamps.
Carmeli's efforts have inspired other "Jewglers," and other sukkahs sprung up in Google offices wordwide, including in Pittsburgh, Boston, Argentina, Dublin and in California.
“It seems we lit a fire under other Jewglers,” Carmeli told the Jewish Week.