Former Voice of IDF Named AJC Chief in Jerusalem

Avital Leibovich, served in IDF for 22 years and became well-known in her role of IDF spokeswoman during wars and crises.

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Avital Leibovich, the former chief spokeswoman to the international media for the Israeli military, was named director of the American Jewish Committee office in Jerusalem.

The AJC announced Leibovich’s appointment as head of its Israel/Middle East Office on Tuesday.

“After a long and fruitful service in the IDF, I feel a natural transition as I begin my mission with the AJC family. I look forward to new challenges and interesting opportunities,” Leibovich said in a press release.

Leibovich served in the Israel Defense Forces for 22 years and became well-known as the voice of Israel’s military during wars and crises.

She spent the last two years until her retirement from the IDF last month as head of the interactive media and communications branch of the IDF spokespersons unit, which she created.

“Avital’s commitment to Israel’s security, well-being and quest for peace, to the essential ties linking American Jews and Israelis, and to enhancing the bonds between Washington, Jerusalem and other capitals are well-established and a perfect match for the AJC mission,” said AJC Executive Director David Harris in a statement.