Against a background of rising anti-Semitism in France, a French Jewish organization has begun distributing 10,000 boxes of "anti-Semitism first aid treatment" under the brand name "Antisémitox," TV5 Monde reports.
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Each box contains three honey candies, detox patches, and the text of the law stating the penalties that apply to people who express anti-Semitism publicly.
The poster of the campaign features a doctor wearing a white coat and stethoscope brandishing a box of pills that reads: "Antisémitox, the first treatment against anti-Semitism."
"The honey candies contained in the packages works to immediately soften the anti-Semitic words and behavior that are the first symptoms," the organizers of the campaign wrote in a statement. "These include insults, curses, aggressive behavior, hallucinations, and quenelles [a Nazi-like salute popularized by an anti-Semitic French comedian.]"
The campaign is the brainchild of the Organization of Jewish Europeans, which was established only a few months ago. All proceeds from the campaign "will finance the struggle against anti-Semitism," the OJE said.
Anti-Semitic acts and threats in France have increased by well over 100 percent in the first 10 months of the year," France's Interior Minister Bernard Cazeneuve said last week. He added that "more than 930 cases" were prosecuted in the first half of the year.
According to the Jewish Agency in France, the emigration of Jews from France to Israel more than doubled over the first ten months of 2014.