J Street Launches Multimillion Dollar Campaign in Support of Iran Nuclear Deal

Liberal pro-Israel advocacy organization to run broadcast and print ads in national and state media markets as Congress reviews deal over next 60 days.

Jacob Kornbluh
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J Street Executive Director Jeremy Ben Ami speaking at the 2015 J Street conference.
J Street Executive Director Jeremy Ben Ami speaking at the 2015 J Street conference.Credit: Gili Getz
Jacob Kornbluh

JP UPDATES - As several Jewish groups are mobilizing opposition to the Iran deal, the liberal pro-Israel advocacy organization J Street is launching a multimillion dollar national campaign to make the administration’s case on the nuclear agreement reached Tuesday.

The campaign will launch with a 30-second advertisement “highlighting the unprecedented inspections and monitoring of Iran’s nuclear and military sites under the agreement,” according to J Street.

The ad will air this week and next on cable and network television. More broadcast and print ads will run in national and state media markets in the next 60 days as Congress reviews the agreement.

The group also plans to bring U.S. and Israeli security and political experts to brief U.S. lawmakers, influential political actors and journalists in Washington, DC and in key states about why this is a good agreement that advances U.S. and Israeli national security interests, as well as activate its 180,000 supporters to register their support for the Iran deal with legislators during the Congressional review period.

Last month, J Street launched a website to dispel what they called “misinformation about the nuclear negotiations and the likely parameters of a deal.”

An online video posted on the site rebuts eight of the most common arguments made by those who oppose negotiations, including inspection and compliance mechanisms, possible military dimensions, research and development, and the length of a potential deal.

“This agreement demonstrates that a core security interest of the United States – ensuring Iran does not get a nuclear weapon – can be achieved through diplomacy and without the use of military force,” J Street President Jeremy Ben-Ami said in a statement. “This deal makes the United States, Israel and the entire world safer, and it would be highly irresponsible for Congress to reject it.”

“J Street wants Congress to know that, despite some loud opposition to the deal coming from Jewish organizational leaders, our polling suggests that a clear majority of Jewish Americans agrees with us and backs the deal,” Ben-Ami added.

A recent poll conducted by GBA Strategies for J Street found that 59 percent of American Jews would support a final agreement with Iran that places significant limits on the country’s nuclear program in exchange for the easing of economic sanctions, as compared to 53 percent of Americans asked the same question in a recent CNN poll. American Jewish support grew to 78 percent when respondents were given more information about the potential deal’s contents. Orthodox Jews — approximately 10% of the Jewish-American population — were the only group that did not support the framework for an agreement with Iran, with 53% who are against the deal, and 47% supportive of the terms.

Jacob Kornbluh is a political correspondent for www.jpupdates.com

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