The Jewish 29-year-old Behind Justin Bieber

Bieber’s Jewish manager, Scott Samuel 'Scooter' Braun, who discovered Bieber on YouTube four years ago, plans to bring the mega star to an Israeli seder.

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This afternoon I saw “Justin Bieber: Never Say Never,” a 3D documentary about the munificently-coiffed, uber-popular teen crooner who recently swept the American Music Awards and will play his first concert in Israel (and reportedly attend a seder) in April.

The seder will come courtesy of Bieber’s Jewish manager, Scott Samuel “Scooter” Braun, the 29-year-old music biz maven who discovered Bieber on YouTube four years ago and figures prominently in the doc.

Singer Justin Bieber arrives at the 68th annual Golden Globe Awards in Beverly Hills, California, January 16, 2011.Credit: Reuters

In the film—which opens on Feb. 11—Braun is introduced as “definitely the dad” figure on tour with 16-year-old Bieber. We first meet him as he sternly orders the singer to stop fooling around inside what appears to be a forklift: “What’re you doing?” and “That’s not funny,” he says.




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