A new shirt marketed by the Spanish fashion chain Mango has sparked derision online over what social media users have describe as a striking resemblance between its lightning symbol and the insignia of Nazi SS units.
The shirt is advertised as a white shirt for women with a lightning-like symbol, under a label heralding it as “the total look," but Twitter users think it is more in the line of "Nazi chic."
Consumers who noticed the likeness have been flooding Twitter and Facebook with their protests in recent days. The German politician and satirist Martin Sonnenborn, who heads The Party, posted a photo of the shirt on his Facebook page, asking, “Why does Mango market this shirt only to women? There are also male Nazis.” Others called it “The SS shirt” or the “Eva Braun Collection”.
According to the magazine Bild, some consumers have pointed out that the new shirt's promotional tagline, "I want a total look," also carries an unflattering association to Nazi bigwig Joseph Goebbels, who famously called out in a 1943 speech: "Do you want a total war?" to a cheering crowd.
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Last August there was an uproar on social media when the Zara chain sold a children’s shirt that looked like the uniform worn by concentration camp inmates, including a yellow star that looked like the yellow badge on these uniforms. Zara removed the shirt and apologized.