How the Quintessential American Jewish Wine Became a Crossover Hit

The guilty seder pleasure of many Jews is popular with West Indians and African-Americans, too

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Manischewitz wine ad in Ebony magazine, January 1954. "Quality and taste, that's Manischewiz kosher wine," says Billy Eckstine, reads the ad headline.
Manischewitz wine ad in Ebony magazine, January 1954.Credit: Collection of Roger Horowitz

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