Call a Random Swede? The Hasbara Campaign Israelis Need

When I first heard of the phone number that connects random foreigners with random Swedes, I thought it was a useless gimmick. But then I realized it was a great tool for connecting people in dialogue and breaking down stereotypes.

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When I first heard about the “Call a Swede” program, I was flabbergasted. The Swedish Tourist Association has set up a phone number that people from all over the world can call, and reach a random Swedish...