Brisk Trade, Big Dreams in the Sukkot Four Species Business

For many of the twentysomethings pitching up shop at Tel Aviv's Four Species festival every year, lulav and etrog sales are part and parcel of the holiday.

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When Yoni Wattenshtein was younger and Sukkot rolled around, he wanted to be like the big boys. While he was stuck at home watching TV, his brothers were out till 2 or 3 A.M., stocking up on the four species...