WATCH: Behind the Scenes of New York Foodie Mecca Russ & Daughters

As the N.Y. institution marks it centennial, a new film explores the secret of the eatery that gave us the Super Heebster sandwich and other classics.

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One hundred years ago, when Joel Russ opened his pickled-herring shop on New York’s Lower East Side, he had no great aspirations aside from making a living.