This Day in Jewish History 1975: 'Madame' Helena (Born Chaya) Rubinstein Dies

Intuitively savvy about human psychology, Rubinstein had a tendency, when a cosmetic product was not selling well, to raise its price.

Mar 31, 2014 6:43 PM

On April 1, 1975, Helena Rubinstein, founder and driving force behind the international cosmetics firm bearing her name, died at the age of 94. Remembered for her classic maxim, “There are no ugly women, only...

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