Voters in Israel's March 17 national election will have to make judgments on serious issues - war and peace (talks), democratic values, corruption, inequality - but the parties' widely viewed campaign ads (and a video game) have largely paired a generous dose of humor with the sharing capabilities of the Web.
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- Israel's centrist parties should unite to defeat Netanyahu in the election
- Behind the mask, Bennett is a hatemongering extremist
- Yair Lapid presents party's new list – much like the old one
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- Comptroller asked to probe Labor Party campaign management
- The visible links between Israel's invisible citizens
- The scandal-to-scandal (to scandal) guide to the Israeli election, 2015
- Netanyahu's latest campaign ad: The joke's on him
- WATCH: Netanyahu's newest election video: The left is good for ISIS
- From Nazis to ISIS: The vile and viral videos of the Israeli right’s 2015 election campaign
- After you laugh, these campaign ads should make you cry
- Blow to Shas as prominent rabbi throws support behind rival party
- Facebook to encourage Israelis to vote - with 'I voted' button
- Shas spiritual leader calls Israeli national anthem 'stupid'
- The website that keeps Israeli politicians honest on Facebook
- John Oliver slams Netanyahu, Herzog, Lapid election ads
Here are a few of the standouts so far, though we can expect more in the nearly two months before the March 17 election:
Prime Minister Benjamin Netanyahu portrays centrists Tzipi Livni and Yair Lapid and right-wing rivals Avigdor Lieberman and Naftali Bennett as unruly kindergarten children, with Netanyahu the only grown-up in the room. WATCH:
In another campaign video, Likud targets Zionist Camp, the merger between Labor's Isaac Herzog and Hatnuah's Livni. The video shows cartoon versions of the two leaders sitting behind a desk, arguing with each other over which one should answer the ringing red telephone.
Shortly after Netanyahu was captured by video cameras pushing his way to the front row of this month's Paris march, a short video game called "Push the Bibi" hit the Web. When the game ends, players are told: "When Bibi wins, everyone else loses."
Habayit Hayehudi chairman Naftali Bennett launched his party recruitment campaign by mocking the left in a video starring himself as an overly apologetic secular Jew in Tel Aviv that ends by saying, "From now on, we're going to stop apologizing." WATCH:
In a direct put-down in response to the Habayit Hayehudi video, Meretz posted a video on Facebook that initially showed party chairwoman Zahava Gal-On dressing up as an ultra-Orthodox woman, then cut to text saying: "You think? Meretz doesn't make fun of brothers and sisters." Here's Gal-On pretending to pretend:
Unlike these other campaign ads, a video by Shas uses emotion rather than humor in its attempt to win over prospective voters. It depicts Israelis who are unemployed or in working-class jobs - a gas station attendant, a bagger in a supermarket, a housekeeper - as transparent in the view of the middle- and upper-class Israelis they are often serving. "Eveyone's talking about the middle class, but who will worry about the more than 2 million impoverished Israelis?" Shas chairman Aryeh Deri wrote on his Facebook page, where he posted the video.
The ad seems to be a play for voters who are considering parties like Habayit Hayehudi and Yesh Atid, which have a staunch middle-class constitutency. Here's a still from the video, showing a transparent bagger at work: