Rarely does one have the opportunity to visit an exhibition by a designer in a building that they designed. Visiting the Design Museum Holon, only 15 minutes south of Tel Aviv by car, offers just such an experience.
Israeli-British designer Ron Arad is showcasing a new exhibition called "In Reverse" until October in the museum, which he designed.
Thanks to Arad's talent, the museum, which opened in 2010 at the initiative of the Holon municipality, soon became the city's leading architectural icon. Not that it's difficult to stand out in Holon: The museum's impressive orange-red metal arches stand out against the backdrop of uninspired residential towers that surround them. Conde Nast Traveler magazine awarded the building its Traveler Innovation and Design Award for Culture when it opened.
Arad, who was born in Tel Aviv but lives and works in London, has enjoyed wide international success thanks to his unusual and postmodernist approach, which critics have described as "macho." His repertoire includes the Rover chair, which uses a salvaged British car seat, and Bookworm, a round bookcase. On a larger scale, he also designed the Bauhaus Museum in Tel Aviv.
The present exhibition showcases Arad's metalwork across three decades, but mainly focuses on new works that he designed especially for the show. Arad wanted his new works to be delivered to the museum furtively, so visitors would only see them for the first time at the exhibition. But pictures of the new works were already featured along with interviews he gave, as well as on the websites of the museum, and of his company.
In collaboration with Fiat, Arad crushed Fiat 500s, like children dream of doing, and hung the results on the museum walls. The colorful cars, intentionally mauled, are just some of the objects on display that promise to fire up the imagination of a child, making the exhibit a family friendly affair.
Holon Design Museum, 8 Pinhas Eilon Street
Visiting hours: Monday, Wednesday – 10:00 A.M. – 4:00 P.M.; Tuesday, Thursday – 10:00 A.M. – 10:00 P.M.; Friday – 10:00 A.M. – 2:00 P.M.; Shabbat – 10:00 A.M. – 8:00 P.M.; Sunday – closed.
Entrance fees: Adults – NIS 35' Youth (11-17) – NIS 30; Children (5-10) – NIS 20; family ticket (2 adults and 2 children) – NIS 100. *The companion of a disabled person in a wheelchair enters free of charge