Israeli Tech Firm Heralds the End of Supermarkets as We Know Them

A tiny firm in Binyamina is planning to create a chain of robot-based supermarkets in Israel and underprice the competition. Do they stand a chance?

Send in e-mailSend in e-mail
Send in e-mailSend in e-mail

If there is one phrase that sums up the Israeli consumer’s dream and the shattering of that dream, it’s probably “a chicken for a shekel.” Like any good bargain, this one generates a feeling of transcendence, a vibe of opportunity, a rare moment in which the ordinary citizen vanquishes the system. But obviously a chicken sold for a shekel (about 30 cents) is poultry sold at a loss, and that loss has to be covered. The price will be paid by the Israeli consumer, but that won’t wreck the fantasy, of course. So it’s no wonder that despite the specials with which Israeli markets are indeed blessed, the rankings site placed Israel last February in the sixth highest spot out of 36 countries when it comes to supermarket costs. Cheaper than Iceland, more expensive than Denmark.



Automatic approval of subscriber comments.

$1 for the first month

Already signed up? LOG IN

Rep. Henry Cuellar attends a campaign event on Wednesday, in San Antonio, Texas.

AIPAC-backed Dem Declares Victory Against Progressive Challenger in Texas Runoff

Iranian President Ebrahim Raisi and Atomic Energy Organization of Iran chief Mohammad Eslami at an event for Nuclear Technology Day in Tehran, last month.

Prospects for Reviving Iran Nuclear Deal 'Tenuous' at Best, U.S. Envoy Says

A family grieves outside the SSGT Willie de Leon Civic Center following the mass shooting at Robb Elementary School in Uvalde, Texas on Wednesday.

Israeli PM Offers Condolences After Texas Gunman Kills 21 at Elementary School

U.S. President Joe Biden, this week.

Biden Decides to Keep Iran's Revolutionary Guards on Terror List, Says Report

ADL CEO Jonathan Greenblatt.

Progressive Jews Urge ADL Chief to Apologize for Calling Out Democratic Activist

Democratic Sen. Bernie Sanders with Jessica Cisneros in San Antonio last week.

It’s AIPAC vs. Bernie Sanders in Too-close-to-call Texas Democratic Runoff