Analysis |
Attention Facebook and Outbrain: Paid Content Is Now Political Ads in Israel
Israel's Central Election Committee made a landmark ruling: promoted content online - even to real news reports - is political advertising
If you are an Israeli and have browsed Haaretz’s Hebrew website two weeks ago, you might have run across an article smearing the right-wing Yamina party and its leader Natfali Bennett. The article was not published by Haaretz or one of its writers, but was rather paid content. Appearing in one of two boxes operated by the content promotion company Outbrain, one click would take readers to articles on other sites (in this case, either the Mako website or the Srugim site which caters to religious Israelis).
Click the alert icon to follow topics:
Comments
ICYMI
Ken Burns’ Brilliant ‘The U.S. and the Holocaust’ Has Only One Problem
Facing Rapid Rise in Sea Levels, Israel Could Lose Large Parts of Its Coastline by 2050
As Israel Reins in Its Cyberarms Industry, an Ex-intel Officer Is Building a New Empire
How the Queen’s Death Changes British Jewry’s Most Distinctive Prayer
Chile Community Leaders 'Horrified' by Treatment of Israeli Envoy
