This Is the PowerPoint Deck That Earned an Israeli Startup $150m in 100 Hours

Now valued at over $2 billion, payment automation firm Tipalti’s founder shares how they raised millions over the Zoom with this simple ‘shock and awe’ presentation

Ruti Levy
Ruti Levy
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This PowerPoint deck earned an Israeli startup $150m in 100 hours
This PowerPoint deck earned an Israeli startup $150m in 100 hours Credit: Tipalti
Ruti Levy
Ruti Levy

Tipalti, an Israeli payment automation firm, announced on Tuesday that it has raised over $150 million in funding based on an evaluation of $2.05 billion. The company’s founder shared with us the pitch deck they used, and helped them raise the funds in just four days.

Chen Amit, the company’s founder and CEO, told Haaretz’s sister publication TheMarker that he met Henry Ellenbogen from Durable Capital Partners, which led the latest funding round, over a Zoom meeting three weeks ago. After Ellenbogen saw Tipalti’s deck, “within four days he got back to us with the money - I’ve never had such a quick fundraising round.”

For the full PowerPoint Presention, click here

Chen Amit, Tipalti’s founder and CEO, shares his 'shock and awe' deck that helped them raise $150 in four daysCredit: Hagop Istanboulian

According to Amit, he presented the deck to a dozen investors. The investors who moved forward with Tipalti, he says, made specific requests for him to elaborate on some of the details provided. For example, some wanted to know more about their sales and marketing plans, while others wanted to meet the R&D team, Chen says.

“This is our fifth fundraising round,” Chen explains. “During the last two rounds, the deck was a lot more ‘numbers driven’, because the numbers tell the whole story and there’s no need to embellish. I present the growth in our revenues, the organic growth with our existing clients, our rate of retention, the state of our competitors and the state of the market - too many words could only do harm.”

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However, for this deck, Chen used what he calls a “shock and awe” strategy. “The goal was to win the fight with one knock-out punch. I tried to get our entire message across in the first slide, to knock them off their chairs from the beginning - and only then delve into the actual numbers to underscore our story and help build confidence in it.

“This is especially true during this period, in which all presentations are done via Zoom and you need people to stay with you throughout the entire duration of the presentation,” he said.

The current round of funding also included Greenoaks Capital as well its existing investor 01 Advisors, which belongs to former Twitter CEO Dick Costolo. Amit says all of the capital raised will go directly to the company’s coffers - with no secondary sale. It brings the overall investment in the company to $265 million, with another $23 in debt.

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