This Israeli Startup Makes Sure Every Soldier’s Bullet Hits Its Target

assa sasson
Assa Sasson
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assa sasson
Assa Sasson

Michal Mor, a psychologist by training, says it all began in the Second Lebanon War. “My husband got a call-up order, they handed him an M-16 and he went into Lebanon with a gun and a steel gunsite. It was terrible. At the end of the day, the reserve soldier is the mainstay of the army and he needs to regain his operational capabilities, which takes time he doesn’t have.”

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